Description
Kenvue, is currently recruiting for:
Brand Activation Manager Smoking Cessation
This position reports into the Brand Activation Leader Selfcare Belgium and is based in Antwerp
Who we are At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes. Join us in shaping our future–and yours. Watch us here. In BENELUX, Kenvue, part of the Johnson & Johnson Family of Companies, brings brands to market in both Pharmacy and Mass channel (eg. Nicorette, Bronchosedal, Sinutab, Imodium, Daktarin, Aveeno, Neutrogena, Listerine, …)
Key responsibilities:
1. Shape strategic Marketing plan of Nicorette in collaboration with Brand Activation Leader BE & CE Nicorette Squad and develop a deep understanding of the Patient pathway and key touchpoints to influence
2. Deliver business targets and develop mitigation plans
3. Drive Mental availability by Leading & executing impactful patient brand communication + closely collaborate with Customer Activation Manager to drive Physical availability
4. Drive HCP Engagement by managing E2E collaboration both with internal (prof. Marketing, CAM, ...) & external stakeholders (Tabacstop, Prof. Organisations, ...)

What will you do
The Brand Activation Manager responsibilities:

1. Shape strategic Marketing plan of Nicorette in collaboration with Brand Activation Leader BE & CE Nicorette Squad and develop a deep understanding of the Patient pathway and key touchpoints to influence

• Generate patient insights and understand the patient journey to develop best-in-class patient centric plans through all key touchpoints (incl HCP)

• Develop and implement Nicorette Brand Plan based on regional playbooks

• Ensure successful NPI launches

• Develop business cases for new products based on market potential analysis

2. Deliver business targets and develop mitigation plans

• Closely monitor NRT business performance & competitive activities to develop corrective actions where needed

• Support NRT S&OP (forecast) process

• Closely monitor marketing investment (BME) in line with strategic brand objectives

• Implement performance analysis of brand & category activation strategies such as assortment, distribution and promotional effectiveness & profitability

3. Drive Mental availability by Leading & executing impactful patient brand communication + closely collaborate with Customer Activation Manager to drive Physical availability

• Create best-in-class physical and digital assets to maximize mental & physical availability

• Drive consistency between local and regional marketing plans (content, reach, impact)

• Set-up annual media plan together with Media manager (OLV, social media, Print, Radio campaigns, …).

• Closely collaborate with media team to measure results and constantly improve performance

4. Drive HCP Engagement by managing E2E collaboration both with internal (prof. Marketing, CAM, ...) & external stakeholders (Tabacstop, Prof. Organisations, ...)

• Understand role of HCP(GP, tabacologist, nurses…) in patient pathway and clear view on full channel intent + support professional marketing for best-in-class HCP centric plan

• Support professional marketing to set up partnership with key external stakeholders eg Tabacstop

• Perform duo visits at Pharmacists and GPs to best capture insights and develop brand (mitigation) strategies

Qualifications
What we are looking for
Above all, you will value and demonstrate Owner Mindset, Outside-In Focus and Daring Spirit.

• Agility & Ownership:

• You love to take ownership, even beyond your scope of responsibility.

• You constantly look for opportunities and you are to compliantly achieve success.

• You have a very high propensity for collaboration & cross functional ways of working.

• Outside-in Focus:

• Demonstrate expertise in customer and retail strategy across key channels including mass retail, drugstores, pharma and e-com channel.

• Excellence in stakeholder management internally and externally.

• Build strong value-added partnerships with customers and other external stakeholders to generate perspective and insights.

• Daring Spirit:

• Translates insights into actions that challenge the status quo and that reinforce our competitive advantage.

• Analyses the outcome of recent projects; comes up with lessons learned reviews to improve future efforts and outcome.

• Dares to take risks aligned with Credo-based decision-making.

Required Qualifications

Experience

• 5-10 years of experience in Marketing or Customer & Shopper Marketing roles with strong track record of results

• Experience in OTC/Otx/Rx is a plus

• Strong experience in stakeholder mapping, influencer marketing and omnichannel is a plus

• Strategic & conceptual thinking

• Excellent communication, negotiation, and presentation skills.

• Flexible, entrepreneurial & proactive approach

• Structured, well-organized way of working with attention to detail

• High propensity for collaboration & cross functional ways of working.

• High propensity for analytics, data and IT systems.

• High propensity for people development

• Master’s Degree or equivalent.

Language

• Fluency in English and Dutch

What’s in it for you

• Competitive Benefit Package

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!

• Learning & Development Opportunities

• Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location Europe/Middle East/Africa-Belgium-Antwerp-Beerse

Job Function Marketing