Packs EMEA (Eastpak, Jan Sport and Kipling) is looking for an exceptional Specialist, Brand Visual Merchandising to join our Visual Merchandising team within the sales organization based in Antwerp, Belgium . This role is an exciting opportunity to shape the Brands future in the VM space.

Let’s talk about the role!
In this role you will be responsible for developing, guidelines, windows, and 4 wall marketing tools for Retail and Wholesale channels, with a focus on owned, partnership stores and shop in shop. This role requires strong understanding of retail and visual merchandising dynamics. The objectives of this role are to drive traffic and increase conversion and sell through across both Retail and Wholesale channels.

How You Will Make a Difference

You will achieve this by:
Translating the different brand toolkits into retail guidelines VM strategies, window execution and 4 wall marketing programs in close collaboration with the brand teams and global peers to fulfil EMEA needs, ensure global consistency and local relevancy.

Implement VM guidelines for all brands, and distribute VM guidelines, windows and 4 wall marketing programs based on business-driven data (capacity / density / productivity analysis) to drive store traffic, conversion and sell through.

Developing clear staff training programs to empower Own and Partner Stores staff to execute VM guidelines and directives, in collaboration with Retail Operations department and Field Teams.

Supporting Global Packs Org sell in moments – creating the VM plans for sales previews and showroom set ups.

Role Overview
Showrooms

Based on the seasonal guidelines from brand marketing you devise the seasonal showroom layout plan across markets, based on merchandising concepts provided by brands, to inspire the sell in and highlight key initiatives and storytelling.

Understand the different market/country needs to be able to adapt selling spaces to reflect such needs whilst maintaining brand consistency.

Create the assets and materials for seasonal showroom updates.

Retail Support

Work closely with the sales leads and the local marketing managers (if present) to support retail activations and in-store presence.

Accountable for DTC/retail touchpoints (Owned and operated, concessions, shop in shop, mall, pop-up)

Accountable to manage the installation / execution
Tradeshows & Events

Support effectively any brand presence at tradeshows, ensuring high levels of product presentation and fixture dressing.

Skills for Success

As ideal candidate you are:
3-5 years of experience in the same role

Proven competence and experience in the following areas:
2D graphic software with Adobe suite E.g. Illustrator, Photoshop

3D graphic software E.g. Cinema 4D, Rhino, Maya, Key Shot

Experience in creating print files and knowledge of shop materials

organized and curious with a make-it-happen mentality,

a strong communicator and negotiations don’t scare you they rather give you energy,

aware and passioned about the world of apparel (fashion) and its specific challenges,

Brand conscious, Purpose drive you in everything you do,

energetic and a real team player with an omnichannel mentality ready to come join a highly motivated,

What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do

An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

Be part of an iconic lifestyle brand in a multi brand, multi countries organization

On site gym offering health and well-being initiatives

A discount card with 50% on all VF brands

This post is not eligible for relocation support

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

R-20240709-0007