Belgium Job Openings
AXA
Marketing & Customer Journey Expert Life
Brussels
October 14, 2024
The Value Proposition & Go-to-market team aims to support Sales & offers digital solutions to AXA clients for all products & customer segments (Retail, Life&Health, Corporate & Public Sector).
The team is in charge of digital marketing projects (customer journeys, direct marketing, beyond insurance service definition) as well as all copy-writing aspects linked to the go-to-market approach.
In order to strengthen the team, we are looking for a Marketing & Customer Journey Expert Life.
In concrete terms, your role is to:
- Contribute to the implementation of the global marketing plan initiatives, based on AXA’s strategy.
- Develop, implement &/or enhance digital customer journeys & services to boost sales and delight the customers by bringing added value to our insurance products.
- Develop value propositions across products or customer journeys supporting customer acquisition and loyalty in close collaboration with other departments.
- Deploy upsell and cross-sell campaigns while ensuring end-to-end realization.
- Contribute to AXA’s SEO ambitions by creating content with added value for the targeted customer segment.
- Keep an eye on the competitors & give visibility about initiatives linked to your scope/customer segment.
- Roll out campaigns & go-to-market plans (including communication aspects) to launch or create awareness on Life products on the market.
Your Profile
-
Holder of a master’s degree or a bachelor’ degree with proven professional experiences - You have at least 3 years of experience in Marketing
- Good knowledge of insurance, products bank products (especially Life/Pension & invest)
- You are fluent in French and Dutch and have a good knowledge of English
- You have strong project management skills. You know how to work in project mode (agile)
- You have experience with copywriting & UX writing
- You have a 360° vision, you communicate easily, you are collaborative and a good listener
- You can produce compelling presentations and translate complex insurance products into attractive customer-oriented services
- You dare to decide and propose ambitious solutions without losing sight of the customer experience.
- You are looking for challenge and want to be part of a dynamic team, working together as one in a nice atmosphere.
About AXA
At AXA, we want to be more than the world leader in insurance and asset management.
Our purpose is ‘Act for human progress by protecting what matters’. As an insurance company, we want to watch over every individual, society and the world while always keeping the future in mind.
As an insurer, AXA Belgium is also a key player in the field of prevention. Protection is in our DNA, as evidenced every day by the extensive investments in research and risk awareness.
At AXA, we reject unfair or unlawful discrimination in any form. More info in our Diversity & Inclusion Policy.
About the Entity
In Belgium, AXA is market leader in non-life insurance. We have more than 3,000 enthusiastic employees whose aim is to move from payer to partner for our 3 million clients.
Our employees are our greatest asset. Therefore, a pleasant and modern working atmosphere is crucial to us. Together we seek to foster a diverse and inclusive culture where thoughts and ideas are valued, respected and appreciated.
With every step we take, we keep our values in mind: Customer First, Integrity, Courage and One AXA.
What We Offer
A nice reward for your hard work
An attractive salary, supplemented with discretionary personal and collective bonuses and of course, meal and eco vouchers.
The benefits of working at an insurance company
From group to hospitalization insurance and ambulatory care (family members can also join at an advantageous rate) and with up to 30% discount on all additional insurance products.
A job that respects your personal life and dreams
With 35 days off per year to recharge, home working options, sports facilities and professional training to make sure you stay in shape mentally, physically and professionally!
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