Brazil Job Openings
Abbott Laboratories
Gerente de Marketing America Latina e Canadá - Divisão de Diagnóstico Laboratorial (CRDx ) - São Paulo/ SP (vaga exclusiva para pessoa com deficiência)
São Paulo
FULL TIME
November 4, 2024
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional’s, and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
What we will do?
The Latin America & Canada (LAC) Systems Product Manager is responsible for setting the area strategic direction and tactical implementation of activities within the Diagnostics Division, mainly but not strictly to our Systems for immunoassays, clinical chemistry, and hematology.
This is a position exclusive for people with disability.
This product champion is the focal point for developing marketing plans and activities that drive products to our customers in a manner that highlights differentiation and value. This role is instrumental in identifying customers and market needs/wants, market knowledge and dynamics, planning, execution, and achieving business objectives. It is responsible for product launch and overall product life through and including product discontinuation. The champion has a proven ability to work with high-performing teams in a cross-functional organization in a fast-paced and competitive environment.
Main Responsibilities
Education and Experience
Preferred:
Also, the successful candidate will have an additional proven focus on the following:
What we will do?
The Latin America & Canada (LAC) Systems Product Manager is responsible for setting the area strategic direction and tactical implementation of activities within the Diagnostics Division, mainly but not strictly to our Systems for immunoassays, clinical chemistry, and hematology.
This is a position exclusive for people with disability.
This product champion is the focal point for developing marketing plans and activities that drive products to our customers in a manner that highlights differentiation and value. This role is instrumental in identifying customers and market needs/wants, market knowledge and dynamics, planning, execution, and achieving business objectives. It is responsible for product launch and overall product life through and including product discontinuation. The champion has a proven ability to work with high-performing teams in a cross-functional organization in a fast-paced and competitive environment.
Main Responsibilities
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Responsible for the demand for his/her product in a customer-centric manner (exemplified by the high satisfaction of needs and, therefore, appropriately differentiated and adding value)
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Support the commercial organizations in achieving Plan/Update objectives.
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Developing and overseeing the marketing plan's execution. This includes the definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
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Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
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Internal Communication: Responsible for creating a clear communication line between Country, Area, and Global Marketing and all other disciplines involved with the products.
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External Communication: Interact with consultants, marketing research firms, ad agencies, other vendors, and customers to manage and grow the business profitably effectively while maintaining a customer focus woven throughout all activities.
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Provide training: Ensure the country marketing and commercial teams are knowledgeable about the systems, features, product differentiation, updates, tools, among others, by providing continuous training to keep the country teams.
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Provide training: Ensure the country marketing and commercial teams are knowledgeable about the systems, features, product differentiation, updates, tools, among others, by providing continues training to keep the country teams.
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Ensures systems launch and post-launch success through commercial organizations and on-market teams. This includes delivering appropriate launch materials/tools to differentiate products from the competition and profitably grow the business.
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Product Lifecycle Management: Help manage the entire product lifecycle, including market introduction, product launch, systems SW upgrades, Field actions, and eventual systems retirement, ensuring continuous alignment with market needs.
Education and Experience
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Bachelor’s degree at a minimum with a business, marketing, or science background preferred.
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Minimum four years of product management experience.
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English proficiency, both written and spoken.
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Demonstrated execution of successful tactical plans on budget and on time.
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Demonstrated cross-functional collaboration skills.
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Ability to complete competitive analysis and identify market trends.
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Strong organizational and project management skills.
Preferred:
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Supervisory or lead experience in a regional-wide project.
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Product launch experience in IVD.
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Scientific or technical experience in IVD.
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Project management experience.
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Experience managing multiple markets outside Brazil and sensitivity to interacting with diverse cultures and backgrounds.
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Selling and sales management experience.
Also, the successful candidate will have an additional proven focus on the following:
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Excellent verbal, written, and presentation/communication skills.
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Deep understanding of the complexities of the diagnostics market and customer needs.
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Ability to develop, rationalize, and present strategy.
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Strong analytical and computer skills.
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Strong work ethic, self-motivation, and resourcefulness.
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