Corporate Communications Lead - Canada
Organization
Marketing & Communications
Location:
Canada
Level:
Senior Manager (CL6)
Reporting to
Direct reporting to the North America Corporate Communications lead
Manages:
Media relations in Canada


Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 750, 000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners, and communities. Visit us at www.accenture.com.

Marketing + Communications professionals build a powerful and differentiated global brand - at the corporate, industry, capability and geographic levels - that supports the Accenture business strategy, enhances long-term client relationships, inspires employees and candidates, and drives profitable growth. Accenture Marketing + Communications is now looking for a strong leader to provide media support for corporate, recruitment and thought leadership programs in Canada

Job Description

Accenture
Bring your big ideas and PR expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in Strategy & Consulting, Technology, Operations, Industry X and Accenture Song services, our teams work closely with clients to deliver on the promise of technology and human ingenuity every day.

Corporate Functions – Marketing + Communications
As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; events and sponsorships; internal communications; marketing research; media relations; corporate and financial communications; digital marketing; recruitment marketing; client-centric marketing; and industry, capability and geographic marketing campaigns.

YOUR ROLE: Corporate Communications Lead, Canada
We are looking for a strategic thinker who will focus on generating tier one media coverage and positioning in support of Accenture’s business objectives and priority growth areas across Canada. The highly skilled professional will work closely with marketing and government relations to ensure holistic, integrated media activity aligned to business needs to maximise consideration and preference for Accenture services. This person will report to the North America Corporate Communications Lead.
Some of your responsibilities will include:

• Develop, manage and execute an integrated, aligned and end-to-end communication strategy that builds a positive market image for the Accenture brand, increasing our media share of voice in the market.
  
• Provide counsel and work directly with the Canadian country managing director and executive leadership team to achieve strategic external communications outcomes that ensure we build brand awareness and understanding across all priority areas and industries.
  
• Work hand in hand with the Canadian marketing and government relations team to co-develop and implement integrated campaigns tied directly to key client issues and strategic business priorities. The alignment of media spend, consistency of messaging and strong brand positioning is fundamental to this integrated approach.
  
• Collaborate with the global Accenture media relations team to ensure consistency of global and local strategies and alignment of corporate interests across Canada. This will include the local adaptation of global thought leadership research and points of view.
  
• Work closely with the client account teams to increase proactive win announcements and client references to drive a strong and differentiated position for Accenture in Canada.
  
• Lead day-to-day management of retainer PR agency relationship and ensure excellent service delivery and value for money.
  
• Manage media training for key Accenture executive spokespeople and provide support for our leaders who speak for the company.
  
• Lead local issues management (client, employee & corporate) in close collaboration with global issues management team to protect and enhance Accenture’s brand locally.
  
• Collaborate cross-functionally with client marketing, social media, internal communications and talent brand teams across the company.
  
• Build and maintain strong relationships with influential journalists.
  
• Monitor and report media activity to local and global stakeholders.
  

TRAVEL EXPECTATIONS:

• Limited travel across Canada if required.
  

OUR COMMITMENT TO YOU

• Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
  
• You’ll make a difference for some impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.
  
• Opportunities to learn daily through training, assignments, and collaborating with experts across the company.
  
• Access to leading-edge technology.
  

Basic Qualifications:

• Degree or equivalent
  
• Minimum of 12-15 years' experience in media relations/corporate communications (corporate or agency experience preferred)
  
• Minimum of 12-15 years' experience analyzing, disseminating and communication complex information and developing clear "media-ready" messages
  

Knowledge and Skills Requirements:

• Excellent written and oral communications skills in English; French skills preferred as well.
  
• Proven ability to quickly and concisely draft a wide range of clear, concise and high-quality media materials including news releases, media Q&As, media pitches, bylined articles, op-eds, etc.
  
• Detailed knowledge of media relations processes in general.
  
• Social media (blogs, X, Linked In) familiarity and skills.
  
• Issues management skills.
  
• Ability to interact and work closely with media contacts representing clients, alliance partners, third-party organizations, vendors, and others.
  
• Broad overall business acumen.
  
• Strong multi-tasking and project management skills.
  
• Strong sense of ownership.
  
• Ability to manage multiple projects under tight deadlines.
  
• Passion for executing deliverables and programs that are of the highest quality, fully support Accenture’s business strategy and are in line with or exceed leadership expectations.
  
• Strong negotiation and conflict-management skills to resolve complex or disputed issues.