Canada Med Laser is a leader in the medical aesthetics industry, with 15 state-of-the-art clinics across the GTA. We offer a wide range of advanced beauty treatments, combining clinical expertise with a client-centered approach. As we continue to grow, we are seeking a Paid Media Specialist to join our marketing team and contribute to the ongoing success of our digital marketing efforts.
We are looking for a highly skilled and self-motivated Digital Advertising Specialist who thrives in managing and optimizing paid campaigns across various platforms. The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies to drive customer acquisition and engagement. The ideal candidate will have a strong understanding of paid media strategies, data analysis, and a proven ability to drive results through performance-driven marketing.
Key Responsibilities:

• Independently manage and optimize paid media campaigns, primarily across Google Ads and Facebook Ads
• Oversee daily monitoring of campaign performance, proactively identifying areas for optimization to ensure revenue growth and cost efficiency
• Collaborate with the marketing team to manage and forecast monthly budgets, ensuring a high ROI/ROAS and a low CPA
• Conduct keyword research and manage targeted search terms for campaigns, optimizing Paid Search, Shopping, Display, and You Tube ads
• Create and optimize email and SMS campaigns, aligning them with overall marketing strategies
• Implement tracking solutions, including the installation of pixels and tags, and analyze conversion data to provide actionable insights
• Create and edit visually compelling ads using Canva, and other tools as needed.
• Work closely with the creative team to recommend and test ad creative for optimal performance
• Perform A/B testing to enhance campaign effectiveness and improve key performance metrics
• Stay informed on digital marketing trends and apply new strategies to maximize campaign success
• Utilize CRM tools to manage campaign data and ensure efficient communication and reporting
• Utilize Microsoft 365, Google applications (Sheets, Docs, APIs) and Looker studio for reporting, planning, and communication.

Qualifications:

• 3-4 years of paid media experience, with a focus on Google Ads and Facebook Ads (agency experience is a plus)
• Extensive experience with Google Ads, including Paid Search, Display, Shopping, and You Tube advertising
• Strong knowledge of Facebook/Instagram Ads and a proven track record of success in Paid Social Marketing
• Experience managing monthly campaign budgets between $30k-$50k, delivering consistent revenue growth
• Proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking
• Ability to analyze and interpret campaign performance data, with a focus on CPA, CPC, ROAS, and other relevant metrics
• Excellent written and verbal communication skills, with the ability to collaborate effectively across teams
• Google Ads certification is required
• Proficiency in Excel/Google Sheets, with the ability to create and manage reports and data analysis
• Experience with building funnels and automation campaigns
• Solid Word Press knowledge.

Preferred Qualifications:

• Experience with additional platforms such as Microsoft Ads, Linked In Ads, Tik Tok Ads, and others
• Advanced Excel skills, including VLOOKUP and macros
• Familiarity with Go High Level CRM and Make.com tool.
• Google Analytics and Facebook Ads certifications are a plus
• Strong understanding of funnel strategies, retargeting, and A/B testing

Why Join Canada Med Laser:

• Hybrid work schedule, offering flexibility
• Join a dynamic and collaborative marketing team
• Opportunities for career growth in a fast-growing company
• Competitive compensation with performance-based incentives
• Access to exclusive staff discounts on aesthetic treatments

If you are a results-oriented Paid Media Specialist with a passion for digital marketing and campaign management, we invite you to apply. Join our team at Canada Med Laser and help drive the success of our growing brand.
Job Type: Full-time
Pay: $55,000.00-$70,000.00 per year
Benefits:

• Company events
• Dental care
• Life insurance
• On-site parking
• Store discount

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Concord, ON L4K 0C5: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's Degree (required)

Experience:

• Facebook Advertising: 2 years (required)
• Google Ads: 2 years (required)

Work Location: Hybrid remote in Concord, ON L4K 0C5