Canada Job Openings
Coca-Cola
Director of Business Development, Canada
Toronto
FULL TIME
October 11, 2024
BODYARMOR is looking for a Director, Brand Business Development to join our team.
The Director Brand Business Development is responsible for overseeing the development and execution of both short-term and long-term business strategies with our international business in Canada. This role will lead the Business Development for their assigned territory with the support of a cross-functional team including Sales, Shopper Marketing, external Retailers, and our local Coca-Cola bottler with the execution of strategic brand plans. This individual will lead the partnership with key external stakeholders including, but not limited to, Coca-Cola Canada Bottling Limited, creative agencies, media planning and buying, promotional agencies, and packaging and design to maximize market activation, in combination with key internal stakeholders across the Coca-Cola and BODYARMOR Sports Nutrition teams to drive successful activation of programs and initiatives to achieve targeted value and growth objectives.
RESPONSIBILITIES:
-
Manage the relationship with the Franchise team leading bi-weekly meetings to ensure strategic objectives are maintained and tracked:
- Outlining progress against key priorities
- Identifying gaps and opportunities within the business
- Aligning on pricing, portfolio and channel strategy
- Integration into Bottler and KO activation calendar
-
Lead and develop the BODYARMOR and Powerade short-term and long-term marketing strategy internationally, fueled by consumer insights, category trends, brand insights including:
- Brand Messaging & Creative
- In-store merchandising/creative
- Influencer and sampling strategy
- Advertising & Media strategy
- Ambassador/Partner programs
- Event marketing strategy
- Public Relations
- Innovation launches
- Oversee the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming with communication to Sr. Leadership.
- Lead external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions
- Strategic leader responsible for collaborate with BASN internal shopper and sales counterparts to develop unique marketing programs for key customers that achieve overall business objectives
- Partner with the cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy
- Lead the development of annual brand strategy and plans, as well as the long-term brand and platform strategies including innovation and product development
- Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions
- Manage timely communication of marketing initiatives to cross-functional group: sales team, distributors, marketing teams and senior management.
- Develop comprehensive presentations for partners, retailers, and internal cross-functional presentation.
- People Management: Ability to manage direct report(s), as well as, indirectly manage cross-functional team members on deliverables/expectations on numerous short term and long term projects
REQUIREMENTS:
- Bachelors degree or relevant experience required; MBA a plus
- 8+ years of brand marketing experience focused CPG product(s) required
- Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills.
- Passion for understanding consumer behavior
- Strong attention to detail. Self-starter. Team player.
- Ability to adjust on the fly and thrive in an ever-changing environment
- 25% Travel by plane or car required
What We Can Do For You
-
Iconic Brand: Work on the most recognized brands in the world and be part of developing the brands next chapter.
-
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
-
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills
Leadership; Media Planning; Portfolio Management; Brand Strategy; Creative Process; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Life Cycle Management (Inactive); Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Management; Brand Architecture; Channel Management
$172,800 - $208,000
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