Marketing Consultant, Digital Marketing

Canada Job Openings

Manulife

Toronto

FULL TIME

October 21, 2024

Key responsibilities:

collaborate closely with the Product team in the creation and delivery of marketing strategies and campaigns
write, edit, and generate high-quality omni-channel marketing collateral for external clients
design, develop, and deliver digital marketing content utilizing our agency and/or design software and tools
collaborate closely with our creative agency to ideate, conceptualize, and craft innovative and impactful creative concepts and designs
execute new and existing marketing campaigns, ensuring alignment with targeted business metrics and objectives
manage projects efficiently, working in a cross-functional environment while ensuring delivery deadlines met and content requirements in place
collaborate with stakeholders to measure campaigns and report on program effectiveness
Stay up-to-date with the latest digital marketing trends and technologies.
Monitor and report on the performance of all digital marketing campaigns, using data to optimize and improve strategies.
Utilize analytics tools to measure and report performance against goals (ROI and KPIs)

Key attributes for success

execution-focused within a fast-paced environment
strong project management skills with the ability to lead and implement initiatives
excellent writing skills with a strong ability to build, draft, and edit written marketing collateral that is impactful and compelling
possess an analytical mind that can measure and optimize the performance of marketing campaigns using data and insights
familiar with the latest digital marketing trends and technologies

positive relationship management skills at all levels of the organization
self-starter, motivated, and critical thinker

Qualifications

University or college degree in marketing, communications, media, or related field of study
5+ years of experience in a Sales and Marketing role
Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement and action
Strong understanding of current online marketing concepts, strategy, and best practices.
Experience with A/B testing and other testing metrics
Proficient in Microsoft Office suite of programs (Power Point, Word, Excel, Teams and Smartsheet)
Experience working with marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics)
Experience in leveraging Generative AI (Gen AI) technologies to develop innovative solutions and improve business processes.
Knowledge of Marketing Technology (Mar Tech) tools and platforms, with the ability to integrate and utilize them to enhance marketing strategies and campaigns.
Excellent analytical skills with the ability to measure and optimize the performance of marketing campaigns using data and insights
Process- and detail-oriented with a strong commitment to quality
Solutions-focused mindset
Group Benefits, health care or related industry experience highly valued
Creative mindset with the ability to think outside the box.
Ability to work independently and as part of a team.
Familiarity with HTML is an asset
French is an asset

What can we offer you?

Competitive compensation
Retirement Savings Accounts, including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account)
Manulife Share Ownership Program with employer matching
Customizable benefits package including health, dental, vision, and 100% of mental health expenses
Financial support for ongoing training, learning, and education
Flexible work policies and strong work-life balance

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com .

Primary Location

Toronto, Ontario

Working Arrangement

Hybrid Salary range is expected to be between
$70,350.00 CAD - $117,250.00 CAD
If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.

We regret to inform you that this job opportunity is no longer available as it has expired

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