Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
Job Purpose

China automotive market is undergoing significant transformation, that presents both opportunities and challenges, a strong sales and marketing team is required to quickly adapt the fasting changing dynamics and capture the commercial values
Take lead to develop customer insights and design OEM/ FWS marketing offers / programs and implement to deliver business growth.
Build up team capability for FWS activation team to meet business requirement

Key Accountabilities:

Support overall FWS China strategy development
Work with GAM / KAM team to understand insights of customers and market trend, know competitors movement and dynamics
Engage with the counterparts in customers side and jointly develop the marketing program where applicable
Design integrated offer and implement activation programs with clear KPIs related to commercial values delivery
Integrate with Brand team to deploy brand assets and campaign for OEM co-marketing programs
Able to assess the activation effectiveness and efficiency in conjunction with pricing and trade promotion scheme, propose to iterate and improve the outcomes with KAMs
Drive digital transformation and design social media programs to support PCO growth
Improve effectiveness of ASP spending in FWS channel
Support PCO activation lead on other transformational tasks, develop and produce tools and contents for digital Offer and Micro-marketing IMC plan.
Develop and coach team members to improve team capability

Requirements:
Education

University degree in Marketing or related field
MBA or equivalent post graduate degree desirable

Experience

10 years or above working experience with:
Significant business experience in Marketing Activation with a strong track record of delivery spanning operational and strategic roles. Sales experience would be a plus.
Experience in Auto and related industry
Experience on B2B product offer, innovation and country launches with local insights.
Experience managing and developing IMC marketing programs
Sharp strategic thinking, strong drive for commercial value delivery
Innovative thinking
Strong interpersonal and communication skills, able to engage senior level stakeholders
Experience of working in a matrix organization with complex interfaces
Strong networking skills, both inside and outside the business
A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions
Strong change management skills

Why join us?

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement
Some travel may be required with this role, this is negotiable
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Agility core practices, Customer centric thinking, Customer Segmentation, Customer value proposition, Decision Making, Digital fluency, Generating customer insights, Loyalty Management, Sector, market, customer and competitor understanding
Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.