Site Name: China - Shanghai - Pudong - New Bund International Square
Posted Date: Sep 12 2024
Role Purpose 职位目标

• Ensure launch excellence and maximize the sales growth & value of assigned franchise/portfolio within A&P budget.
• To effectively collaborate with global, region and LOC cross functional team to empower launch success.
• Build up and lead marketing team, ensuring the development and delivery of brand strategy and operational plan.
• Manage and control the promotional expenditure within the agreed product budgets and ensure the most effective use in line with brand plan.

Key Accountabilities/Responsibilities主要工作职责
Lead launch plan and launch activity implementations.

• Create and implement launch plan for Blenrep in China.
• Embed Launch excellence framework to facilitate cross-function launch activities progress tracking and reviews, to ensure launch excellence.
• Develop launch campaigns and promotional materials for Blenrep, incl. corresponding market research.
• In collaboration with global and region teams to ensure brand strategy cascade, alignment and learn from best practices from other markets.
• Develop and track launch optimization dashboard to manage launch performance.

Maximize the sales growth & value of assigned franchise/portfolio within A&P budget.

• Responsible for specific short and long-term marketing plans in line with global marketing strategies while following up on actual progress and provide recommendations concerning the flexibility required to meet changing marketing conditions.
• Achieve budget contribution and achieve the market share of responsible products through the deployment of effective product management teams.
• Provide strategic framework to develop innovative business initiatives and practices and to explore and realize business opportunities, and achieving business goal with co-operation of other functions, Medical, Sales, KA, SFE, Sales training, Regulatory, HR and Finance.
• Lead the development of promotional grids and activity plans for both F2F and digital channels.
• Manage and control the marketing and promotional expenditure within the agreed product budgets to ensure that medical representatives are always appropriately resourced with materials and marketing support in order for them to achieve their agreed field selling objectives effectively.
• Build strong network across Global Brand Team to facilitate partnership through the product launch and lifecycle milestones.
• Build strong partnerships with the external agencies involved in developing and deploying marketing campaigns (advertising / digital agencies, etc)
• Supervise and guide the work of other marketers in the team weather direct/indirect subordination.
• Establish and maintain relationships and strong networks with external customers including External Experts (EE) and medical societies.
• Review and agree prior to the Monthly Forecast Review Meeting the monthly demand forecasts and sales phasing for the coming 24 months.
• Ensure that all activities undertaken by the marketing team staff fully comply with the Company’s policies/standards, and the laws and regulations of China.
• Full-fill other tasks assigned from supervisor.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor degree or above. Preferably major in healthcare related.
• Minimum 10 year’s solid working experiences in pharmaceutical industry, of which at least 1 year holding Associate Director/Director positions in marketing field with MNCs.
• Fluent Mandarin and excellent English communication both in written and oral.
• Good marketing competency in terms of situation analysis, strategic thinking, strategies development and project planning and exec tuition.
• Aggressive, creative and open-minded in order to adaptable to a rapidly changing environment.
• Strong leadership behavior, excellent interpersonal skills, good at communication and with team working spirit.

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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