Daniel Wellington is a Swedish company. We are today a truly global brand who have sold to almost every country worldwide and with offices located all around the world. We have since our inception in 2011 challenged the watch industry by going our own way and we are always looking for brilliant people that want to grow together with us. We give you the possibility to influence, take ownership, and be a part of a journey that has only just begun. Join us in our movement, together we engage the world.
We are looking for a strategic and experienced Senior Marketing Manager to manage China Marketing Department. This role will be based in Shenzhen, where Daniel Wellington's China head office is located.
In this role, you will be reporting to the General Manager of China, and closely working with the Global Marketing & Brand team, together driving the Marketing and Branding development for China. Daniel Wellington has evolved into one of the fastest-growing affordable luxury brands globally through creative and disruptive marketing strategies, so we expect you to challenge the traditional way of marketing and branding, dare to lead and not only follow.
You are great at managing multiple projects in a fast-paced environment. You have excellent organizational and interpersonal skills. You have a strategic and creative mind and enjoy bringing new ideas to the table.
WHAT YOU’LL BE UP TO

• Be the primary driver in setting the regional brand and marketing strategy together with the General Manager of China
• Strong business acumen, identify business needs and marketing trends by analyzing and interpreting the sales data, consumer insights, competitive analysis, economic, industry reports business intelligence other relative resources
• Take full responsibility for inefficient allocation of the marketing budget, to develop winning marketing strategies and tactics to drive the result-oriented program, for achieving business growth and exceeding sales & revenue KPIs
• Plan, develop and execute brand marketing initiatives in the Chinese market, define the direction of the brand and overall corporate-level communications. A key objective is to drive awareness of the DW brand through Social, PR and marketing campaign activities
• Work closely with social influencers and celebrities for brand building and various new marketing initiatives for driving traffic to accelerate the sales
• Integrate all internal and external resources to deliver an excellent Go-to-Market Plan
• Keep close monitoring of communication landscape changes, keep tracking shopper insights, and implications to brand strategy
• Champion best practices development/sharing from within and external
• Work with sales channels to drive insights from the data system

WHO YOU ARE

• 5-10 years of experience in brand & marketing, out of at least 3-5 years in a management position
• Strong Chinese market experience is a must, E-commerce/Marketplace marketing experience is a great advantage
• Excellent leadership, compelling & inspiring communication and interpersonal skills
• Seasoned experience in brand strategy, and marketing management in best-in-class consumer marketing environment - e.g. background in fashion, accessories, FMCG, or other D2C brands
• Capability of managing multiple projects in a fast-paced environment and willingness to take on challenges
• Self-starter and entrepreneurial; ability to deal with ambiguity and come up with innovative solutions to achieve goals
• Can effectively communicate (verbally and written) in Chinese & English with internal and external stakeholders across all levels, and shows a strong ability to influence senior leaders or cross-functional teams

And you're an even better match if you also have:

• Successful track record in previous marketing strategic planning and tactical marketing campaigns
• Experience of foreign brands in China, especially fashion/watches/accessories
• Both in-house and agency experience

THIS IS #LIFEATDW
As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. In addition to great benefits, you will get the chance to work in a global fast-paced environment, constantly provided with new and exciting challenges. We take pride in building almost everything in-house, are all about constant learning and with that finding our own way of doing business. You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.
ABOUT THE RECRUITMENT PROCESS - HOW TO APPLY
All applications are handled by our HR team in China. Send you application through e-mail on hrchina@danielwellington.com, which is also linked in the application button. Attach your cover letter and a motivation why you applied to the job. If you have any additional documents you want to add it's optional.
You can also find the job ad here: https://m.zhipin.com/mpa/html/weijd/weijd-job/a9cb9c2aed5294e11Hx70t-6El ZQ?date8=20240829&sid=qr_sel...