Nike

Senior Sports Marketing Professional, CBA National Teams, GC

FULL TIME

November 1, 2024

Rejoignez l'équipe NIKE, Inc.
Loin de se contenter d'équiper les plus grands athlètes mondiaux, NIKE, Inc. explore les potentiels, abolit les frontières et repousse les limites du possible. L'entreprise recherche des personnes capables d'évoluer, de réfléchir, de rêver et de créer. L'épanouissement de sa culture repose sur son ouverture à la diversité et sur sa façon d'encourager l'imagination. La marque a besoin de personnes talentueuses, de leaders et de visionnaires. Chez NIKE, Inc., chacun contribue, par ses compétences et sa passion, à jouer un match difficile en constante évolution.
La mission de NIKE, Inc. est d'innover pour les athlètes. Les professionnels du marketing Nike Sports assurent le lien vital entre l'entreprise et les athlètes, clubs et fédérations du monde entier sponsorisés par la marque. Ils travaillent avec des athlètes d'élite pour réunir des informations en lien avec les produits existants et à venir, recueillir des témoignages passionnants sur le sport et nouer des relations durables entre les athlètes et l'entreprise. L'équipe élabore et met en œuvre les stratégies de marketing sports, décroche des recommandations et accords de licence et joue le rôle d'ambassadrice de Nike vis-à-vis de la communauté sportive internationale. Les relations qu'elle noue forment la base de la création de produits Nike : si Nike crée des produits exceptionnels, c'est parce que ses employés sont à l'écoute d'athlètes qui le sont tout autant.
Overview of the Job:
Work with the GC sports marketing team, GC Nike/Jordan Brand, Basketball FOP & Global Sports marketing team as a good team player. Actively ensuring contractual right fulfillment & management of all aspects of the Chinese Basketball Association (CBA) & Nike partnership, provide service to Nike and/or Jordan brand sponsored teams, athletes and other assets to create brand and business impact.
Reporting Line:
Senior Manager, Sports Marketing, CBA & National Teams
Key Partnership:
  • Chinese Basketball Association
  • GC Nike/Jordan brand athletes, coaches and sports industry relationships
  • GC Sports Marketing Brand Experience and Integration team
  • Global Nike/Jordan Sports Marketing
  • GC Nike/Jordan Brand Team, GC Basketball FOP
Job Responsibility:
  • Will work as service lead from Sports Marketing to manage all CBA & Nike partnership related aspects with systematic and comprehensive management skills set under the direction of the senior SM manager of CBA & national teams, focusing on servicing all Chinese national basketball teams including men’s, women’s and junior teams, ensure contractual rights fulfillment, maintaining great relationships with the Chinese Basketball Association and coordinating all the internal & external stakeholders.
  • Will be assigned to service multiple Nike and Jordan athletes/assets in basketball industry, with a focus on the Chinese women’s national team (senior team/1st team) and all Chinese junior national teams to make sure quality of service, sponsorship exposure/ROI; travel to domestic and international sports competitions to ensure sponsorship rights delivery and assets service.
  • Have good understanding of integrated marketing and be able to work with GC SM brand experience team, Nike/Jordan brand marketing and the GC basketball Field-of-Play / FOP teams to leverage sponsored athletes and team assets through various marketing efforts for bigger brand and business impact and success.
  • Use own knowledge to monitor and track young talents/players from the national teams, create systematic scouting reports for sports marketing leadership.
  • Under the guidance of reporting manager, maintain proper balance in servicing different teams and athletes.
  • Carry out negotiation, contract drafting and signing for potential basketball young guns and athletes if required.
  • Networking in Sports Marketing industry and build strong relationship with athletes, coaches, teams and important industry relationships especially with in the China basketball circle to better serve Nike/Jordan’s business interests.
  • Work with GC Sports Marketing operation team to ensure smooth operation and product management for both CBA, athletes and other Nike/Jordan assets.
  • Gathering marketing intelligence and creating competitive analysis.
Functional Skill Required (Hard skills):
  • Strong Passion about sports and uncompromising integrity.
  • Self-motivated, enthusiastic and always take initiative.
  • Solid understanding about Nike and Jordan Products.
  • Good understanding of sports industry in China, good knowledge of basketball is preferred.
  • Strong interpersonal communication skills, relationship skills.
  • Fluent in oral and written English.
  • Strong time management skills and has the willingness to travel or work during weekend or holidays when necessary (due to nature of SM industry & competitions).
  • Excellent skills in research and Microsoft word, excel and Power Point/Keynotes.
  • Proven communication and orientation based in critical thinking, problem solving skills, especially under multi-tasking pressure. Ability to manage change.
Experience Required (Soft skills):
  • 3-4 years working experience in sports industry or Sports Management working experiences in leading industry entity, basketball category is preferred.
  • Client service oriented or Chinese basketball related working experience & career background preferred.
  • Beijing based preferred.
  • Bachelor’s degree, master degree preferred
  • Overseas study or working experience preferred
  • Student athlete or athletic background preferred (especially in basketball)
NIKE, Inc. est une entreprise en pleine croissance cherchant à intégrer à son équipe des personnes capables de se développer avec elle. Nike offre un généreux programme de rémunération globale, un environnement de travail décontracté, une culture variée et inclusive et une atmosphère dynamique propice au développement professionnel. Quels que soient le site ou le poste, les employés de Nike partagent tous la même mission stimulante : apporter inspiration et innovation aux athlètes* du monde entier.
NIKE, Inc. s'engage à embaucher un personnel diversifié. Les candidats qualifiés seront considérés sans tenir compte de leur origine, couleur de peau, religion, sexe, nationalité, âge, orientation sexuelle, identité de genre, expression de genre, statut de vétéran ou handicap.
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