Boehringer Ingelheim (China) Investment Co., Ltd.

(Sr.) Product Manager-INFL

October 22, 2024

About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, the company will launch new medicines or indications in therapeutic areas including CV & metabolism, respiratory, oncology, immunology, CNS and retinal health to meet the demand of Chinese patients.


Job Responsibilities
  • Develop launch operational plan with campaigns/programs/activities and execute in line with business strategies and tactics.
  • Develop communication plan and supported brand materials, campaign asset and toolkit etc.
  • Develop critical relationships with national Key Opinion Leaders and other allied health care professionals/institutions.
  • Collaborate with cross function teams, particularly:
  • With medical team to develop, integrate and implement operational plan to make sure the implementation of aligned brand strategy.
  • With market access team to support developing the communication material and lobby experts for market access success.
  • With training team to support developing sales training plan, executing training etc.
  • Work together with salesforce, give clear direction and guideline to sales team in terms of target hospital/pharmacy/targeting HCP mapping/listing strategies etc.
  • New product launch experience preferred.
  • Independently own one indication preferred.

Qualifications
  • Bachelor’s degree or above, medical, or related majors preferred.
  • Above 5 years working experience in pharmaceutical industry in sales and marketing.
  • Marketing experiences more than 1 year as brand manager or 2 year as associated brand manager.
  • Good capability in structural planning when executing.
  • Good communicating skills to be able to engage internal cross-functional stakeholders and external KOLs to obtain commitment.
  • Strong passion and dedication in immunology/rare disease/specialty care.
  • Fast learner for product/TA/industry/environment knowledge learning.
  • Strategic thinking and business acumen in terms of insight mining for understanding customer needs, behaviors, motivational drivers.
  • Be able to collect and analyze data using tools of excel and present logically using PPT well.
Fluent English in terms of reading and writing.
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