• High level of independent work and initiative required for the performance of the role.
• Role model the Diageo leadership capabilities, mentor and motivate the team, and build interdependency with the rest of the organization.
• Leadership capabilities in specific Brand Protection projects.
• Ensure good corporate governance and compliance matters, including training and coaching.
• Full responsibility for criminal actions and assessments of judicial management.

• Design a strategic plan to fight the counterfeit of our products effectively and obtain the necessary tools to mitigate the loss of business due to the adulteration problem.
• Fight and mitigate the effects of adulteration in Colombia and identify criminal networks by carrying out operations and identifying fake products production and marketing sites.
• Identifying the adulteration trends of our products to establish the actions to mitigate the impact of counterfeiting on the business and effectively fight the problem.
• Change the industry and the problem through cross-cutting programs, alliances with different sectors, AND creating a culture of legality and sustainability.
• To lead AACS Colombia and the relationship with third parties to search for better results in the fight against adulteration.
• Carry out massive recycling projects that contribute to the society's 2030 sustainability agenda and mitigate adulteration by considering the bottle as its main raw material.
• Develop in implementing education and awareness programs for authorities, consumers, and merchants.
• Position the Brand Protection Laboratory as the best source of quality information, adulteration trends, and security measures against counterfeits.
• Permanent monitoring of the new security elements in our products to anticipate possible risks of counterfeiting.

• building capability and establishing strong internal and external relationships in the region; monitoring the counterfeit landscape within LAC and reporting on the risk level and mitigation plans to senior LAC leadership, including updating the RMC as required;
• taking a direct lead in managing cross-market and cross-regional matters and markets within the Americas which have no brand protection resource;
• embedding great governance, effective compliance, and risk mitigation plans across the region;
• Leading the LAC bottle collection and recycling challenge, supporting markets to grow their recycling programmes, contributing to Diageo’s Society 2030 goals;
• managing the LAC customs monitoring applications across the region;
• developing and co-owning the global online brand protection strategy, alongside the Global Brand Protection Manager APAC, and managing relationships with online marketplaces/platforms in the LAC region; and
• leading the ownership of the protection of the tequila brands with regard to packaging security and pack and liquid authentication capabilities, which require upgrading to meet current challenges.
• This role will also play a leadership role within the Global Brand Protection team by leading on the delivery of projects with global application and by providing support and guidance to junior team members.

Regular Bogota - IMC 2024-10-22