This role can be based in Bogota - Colombia or Buenos Aires - Argentina.

Stanley Black & Decker (SBD) has an exciting opportunity available for an Brand Assistant for the DEWALT brand in the Latin America Group. The Brand Associate works in the DEWALT brand team reporting to the Brand Manager DEWALT and collaborates to accelerate the revenue growth of the brand portfolio and enhance brand equity across Latin America. He/She develops and executes an omni channel marketing strategy to drive demand for the DEWALT portfolio via content strategy, digital marketing, and off line marketing efforts.

Primary Responsibilities:

• Manages creative development process: starts new jobs, develops creative briefs, reviews creative provided by internal and external studio partners and provides feedback based on internal alignment and where applicable external testing

• Deliver brand projects on time, on budget, and with excellence

• Supports go-to-market plans and strategies and execute across digital media and in-store environments to build DEWALT brand equity and set up DEWALT for revenue growth

• Work with agency partners to create social media content

• Based on the set strategy and vision, seek out new ideas, taking inspiration from internal sources or external best-in-class activations, to drive engagement and relevancy for the DEWALT brand

• Delivers innovation communication materials on time, on budget and with excellence

• Ensure compliance of the brand standards and maintain consistency of all communication elements across marketing-based activities

• Works to deliver brand and communication KPI’s such as share of impressions, share of engagement, conversion rate, brand health score and final revenue; tracks, adjusts and improves for continuous step up of our efforts

• Effectively work cross-functionally and build relationships with internal teams, from Agency to Insights to our Channel/Category and Product team partners, both regionally and locally

• Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at key retailers

• Executing marketing budget via purchase orders in the system

Qualifications:

• Bachelor’s degree in Marketing, Business and/or related field. Masters/MBA is a plus

• 2-4 years’ experience in a marketing or brand role, in consumer goods company

• Effective written and verbal communication in English and Spanish. Portuguese a plus

• Result driven – drives for action, for trying new things and for getting things done

• High energy level and highly motivated. A self-starter

• Hands on mentality

• Excellent analytical, time-management and project management skills with ability to deliver multiple projects

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We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.