Join the LEGO Group as CRM Channel & Content Manager: Drive strategic growth in member engagement, revenue, and personalisation!

You will play a key role in expanding member relationship channels and personalisation efforts. You'll identify new opportunities to enhance content and drive member engagement, retention, and revenue growth across all touchpoints.

Please note the work location is in Copenhagen, Denmark and no relocation assistance is offered for this role .

Core Responsibilities

• Develop and implement a content strategy that aligns with membership and personalisation objectives and business goals.
• Explore and integrate new communication channels into the CRM mix, ensuring they meet our standards for engagement and deliver on performance metrics.
• Oversee the creation of diverse, high-quality content for each channel, ensuring brand consistency and cohesive messaging.
• Collaborate with internal teams and external partners to expand the reach and effectiveness of CRM initiatives.
• Analyze and report on channel and content performance, using insights to fuel growth and boost NPS.
• Stay ahead of CRM, channel marketing, and content trends, applying best practices to maintain a competitive edge.
• Foster a culture of innovation within the CRM team, encouraging new ideas that can scale and enhance our personalisation efforts.
• Manage investment asks, budgets, timelines and resources effectively, ensuring projects meet strategic goals and deliver ROI.

Play your part in our team succeeding
The role will sit in the Global Membership & Personalisation Leadership Team, with a broader responsibility to empower and inspire the full LEGO Group. You will report directly to the Vice President Membership & Personalisation.
Do you have what it takes?
You're a positive, problem-solving person who works well with others but also thrives independently, setting clear direction. You're driven, skilled at building relationships, and excel at guiding and influencing those around you.
We are looking for a candidate who has:

• 5+ years of experience in a CRM, content marketing or channel expansion role, preferably within a retail environment.
• A consistent record of developing and implementing successful channel and content strategies.
• Strong analytical skills to interpret data, measure performance, and make data-driven decisions.
• Familiarity with the latest in CRM technologies, digital marketing tools and content management systems.
• Outstanding project management and organisational abilities, with a focus on collaboration.
• Strong communication and leadership skills to drive collaboration across teams.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.