Denmark Job Openings
LEGO® House A/S
Senior PR & Communications Manager, LEGO House, Billund
Billund
October 4, 2024
As Senior PR & Communications Manager you take the lead and ownership of LEGO House corporate communication, both external and internal. Together with our PR-agencies in Denmark, the UK, and Germany, you will work to tell compelling stories about LEGO House as the ultimate LEGO Experience for fans and the brand lighthouse of the LEGO Group.
Being a part of the LEGO House Brand, Marketing & Partnerships team, you will play a very central role in the whole organization and will work closely also with the LEGO House Managing Director and leadership team on everything from internal communication, all staff meetings, Q&As, interviews and press relations, taking ownership for the overall tone of communications. Furthermore, you will collaborate with stakeholders within the communications team in the LEGO Group to align the press strategy and communication priorities of LEGO House.
“The LEGO House is the brand lighthouse of the LEGO Group and PR & communications plays a major role on our new strategic mission to make it a bucket list destination. We have been able to secure great global coverage on which you will be able to build in the role and add value to the whole LEGO House & LEGO Group,” explains Franziska Klaucke, Head of Brand, Marketing & Partnerships.
Core Responsibilities
- Take the lead on public relations, including setting a clear direction for PR in the overall marketing strategy. Together with the Head of Brand, Marketing & Partnerships develop and implement communication & PR strategies to create awareness, inspire and engage our guests and fans on a world-wide scale.
- Actively promote PR moments for LEGO House identifying and leveraging key moments to build brand love and awareness. You will own and ensure a close collaboration with our PR agencies and the wider Marketing team to get the message covered in the right owned channels, and with the right earned media outlets
- Establish and maintain close collaboration and partnership with both LEGO Corporate Communications, LEGO Brand, and LEGOLAND communication teams ensuring alignment in communication and touch points to deliver relevant, credible, and impactful campaigns across media.
- Be the driving focus in setting the tone of voice for LEGO House externally to press, and internally within the LEGO Group defining, evolving and adapting the master messaging of LEGO House for relevant stakeholders and channels.
- Working collaboratively with PR agencies on crafting press materials, ensuring the LEGO Group tone of voice is consistent across LEGO House communications, alongside being the main contact for any media and press requests.
- Guide the LEGO House leadership team in tone of voice and guidelines for interview opportunities with press and external partners.
- Support LEGO House Managing Director in internal communication tasks including interviews, presentations, Q&As, all staff meetings etc.
- Proven work experience in Public Relations or communications roles and previous experience with generating impactful PR campaigns.
- Experience in agency steering, discussing costs and managing budget against targets.
- Experience in establishing and maintaining (media) relationships.
- Experience in stakeholder management across multiple touchpoints both internally and externally of an organization.
- High understanding of global press, social media, and influencer landscape.
- Experience with purpose communications. Experience with crisis communication would be advantageous.
- Enhanced verbal & written communication skills and proficient in English writing (Danish proficiency is desirable).
- Ideally experienced with Fan-centric brands
What’s in it for you? Here are some of what to expect:
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs.
- Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our bonus scheme.
- Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week if it is compatible with your role. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.
Send us your application as soon as possible, as we will handle applications on an ongoing basis and fill the position once we have found the right candidate.
In connection with recruitments in LEGO House, we process your personal data as stated in this Privacy Policy.
About LEGO House
LEGO House is an experience house in Billund, Denmark, celebrating the LEGO brick and the LEGO idea. The 12,000m2 is filled with 25 million LEGO bricks ready to give LEGO fans of all ages the ultimate LEGO experience.
In LEGO House we are not only working on making memorable and magical LEGO experiences for all our guests, but also on being the best place to work for all employees. Here you can be your true self at work every day and you will be appreciated for exactly who you are. We strive to create a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued and they belong.
As an employee at LEGO House, you are part of a team of passionate and dedicated specialists and leaders who, across teams and functions, are committed to creating world-class LEGO experiences for everyone visiting the house. We have a fundamental belief that to deliver this, LEGO House needs to be the best place to work for all employees. It is like a coin where the one side does not go without the other.
When recruiting future colleagues, we focus not only on recruiting colleagues who match the job description and profile. A match with the LEGO House values and culture is also a requirement, and by joining the team you get the opportunity to have an exciting career with a much-loved brand where personal development and purpose in what you do, goes alongside passing on fantastic LEGO moments to our guests.
Go explore LEGO House - The world's best play date to learn more about our mission, workplace, people and culture.
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