Egypt Job Openings
Solenis
Marketing Lead Egypt
Cairo
FULL TIME
November 4, 2024
- Develop and execute end-to-end marketing campaigns, including defining target audience, messaging, content creation, and distribution channels.
- Collaborate with content and design teams to create compelling assets tailored needs and pain points.
- Deliver Marketing Activity Plan
- Deliver and support the Marketing Strategy through country STRAP-and monitor market dynamics of the country
- Manage and optimize marketing automation platforms (e.g.,Hubspot) to facilitate lead nurturing, scoring, and conversion.
- Oversee CRM systems (e.g., Salesforce) to track leads, opportunities, and customer interactions.
- Leverage marketing technologies to implement personalized and data-driven marketing strategies.
- Utilize advanced analytics tools to assess the effectiveness of marketing initiatives, analyzing metrics such as lead quality, conversion rates, and pipeline contribution.
- Generate reports and dashboards to provide actionable insights to both marketing and sales teams.
- Collaborate with sales operations to ensure accurate data tracking and reporting across systems.
- Identify opportunities to streamline marketing processes, from lead acquisition to conversion.
- Implement and improve workflows, ensuring that lead handoffs between marketing and sales are seamless and effective.
- Collaborate with teams to maintain a unified approach in customer engagement strategies.
- Support Regional projects like Plutus, Harmonica
- Collaborate with sales teams to develop and execute targeted account-based marketing campaigns.
- Utilize data-driven insights to personalize marketing efforts for specific high-value accounts.
- Monitor and report on the effectiveness of ABM campaigns in driving engagement and revenue.
- Maintain a close working relationship with sales teams to ensure alignment on lead qualification criteria, nurturing strategies, and campaign objectives.
- Facilitate regular communication between marketing and sales to optimize lead handoffs and improve overall lead-to-revenue conversion.
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