Egypt Job Openings

Bel Group

National Sales Manager, Organized Trade

New Cairo

September 23, 2024

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and Go Go squee Z®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWork For All For Good

Purpose of the Role:
To lead the sales team across Modern Trade, E-commerce, and Out-of-Home (OOH) channels to achieve company objectives. Responsibilities include developing the sales team, increasing net sales, designing strategic plans, managing resources and customer relationships, overseeing customer-specific business plans, supervising trade activities, and managing distributors and sub-distributors.
Main Accountabilities:
  • Build, implement and monitor the joint business plans for Modern Trade, E-commerce, and Out-of-Home Channels.
  • Implement and develop the operational plans by brand (promotions, sampling, display, etc.)
  • Discuss and validate of the annual agreement on commercial cooperation.
  • Set up and track the objectives of the sales representatives by brand (sales, listing.)
  • Distributor management: planning, executing, and managing distribution setup for effective of the channels and areas.
  • Develop trust relationships with a portfolio of major clients.
  • Set up merchandising and displaying plans (planogrammed, gondola, displays.)
  • Develop, motivate, and support the sales team (evaluation, training, etc.)
  • Manage budget allocation and ensures that there is no overspending occurs.
  • Ensure products and services are delivered to end customers at the right time.
  • Expand the relationships with existing customers and remotely follow other customers' relations.
  • Monitor competition by gathering marketplace information, prices, new launches, and all other data.
  • Maintain year-on-year MT, OOH & E-Com channels hyper-growth.


Qualifications and experience
  • 15+ years of experience in FMCG and dairy manufacturing.
  • Bachelor’s degree of business administration or relevant degree.
  • Master’s degree is a plus.
  • Ability to lead and motivate sales teams in different areas across Egypt.


If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.
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