Egypt Job Openings

Bel Group

National Sales Manager, Organized Trade

New Cairo

September 23, 2024

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and Go Go squee Z®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!
Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWork For All For Good

Purpose of the Role:
To lead the sales team across Modern Trade, E-commerce, and Out-of-Home (OOH) channels to achieve company objectives. Responsibilities include developing the sales team, increasing net sales, designing strategic plans, managing resources and customer relationships, overseeing customer-specific business plans, supervising trade activities, and managing distributors and sub-distributors.
Main Accountabilities:
  • Build, implement and monitor the joint business plans for Modern Trade, E-commerce, and Out-of-Home Channels.
  • Implement and develop the operational plans by brand (promotions, sampling, display, etc.)
  • Discuss and validate of the annual agreement on commercial cooperation.
  • Set up and track the objectives of the sales representatives by brand (sales, listing.)
  • Distributor management: planning, executing, and managing distribution setup for effective of the channels and areas.
  • Develop trust relationships with a portfolio of major clients.
  • Set up merchandising and displaying plans (planogrammed, gondola, displays.)
  • Develop, motivate, and support the sales team (evaluation, training, etc.)
  • Manage budget allocation and ensures that there is no overspending occurs.
  • Ensure products and services are delivered to end customers at the right time.
  • Expand the relationships with existing customers and remotely follow other customers' relations.
  • Monitor competition by gathering marketplace information, prices, new launches, and all other data.
  • Maintain year-on-year MT, OOH & E-Com channels hyper-growth.


Qualifications and experience
  • 15+ years of experience in FMCG and dairy manufacturing.
  • Bachelor’s degree of business administration or relevant degree.
  • Master’s degree is a plus.
  • Ability to lead and motivate sales teams in different areas across Egypt.


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