Marketing & Trade Marketing

France

Hybrid

JOB DESCRIPTION

The Global Marketing Manager will be part of the Global Marketing team, supporting the Global Marketing Director in leading global strategy, innovation, and toolkits, including communication assets. This role offers a unique opportunity to build a brand with strong consumer relevance, supported by breakthrough product launches and significant growth potential.

RESPONSIBILITIES:

Global Brand Strategy:

• Develop a 3-year strategy and plans based on key insights from country learnings.

New Product Launch Development and Management

• Lead the ideation process.
• Conduct concept testing.
• Oversee product development in collaboration with the Innovation Project Manager.

Development of Activation Toolkits and ATL/BTL Guidelines:

• Create a media brand playbook.
• Develop communication campaigns and e-commerce assets.
• Manage packaging development and updates driven by regulatory changes.

Country Performance Tracking and Recommendations:

• Establish clear KPIs for success.
• Perform thorough performance tracking and analysis at the category level (e.g., market share, financials, consumer response).
• Conduct post-launch analysis, gather learnings, and provide recommendations.

KEY REQUIREMENTS:

• Min. 6 years of experience in the pharmaceutical industry, leading OTC brands.
• Proven B2C experience with a strong consumer focus.
• Master’s degree in marketing or a related field.
• Experience in the Western European market with both global and local expertise.
• Demonstrated proficiency in methodology, innovation, brand architecture expansion, and global strategy development.
• Business development experience, including collaboration with external partners.
• Strong marketing and brand-building expertise.
• Fluency in English is mandatory; proficiency in French is a plus.

COMPETENCIES:

• Brand Builder: Understands the key drivers of brand success and identifies opportunities for improvement. Balances strategic thinking with practical execution.
• Team Player & Collaborator: Works effectively with multiple departments and countries.
• Strong Analytical and Strategic Thinking: Capable of deep analysis and strategic decision-making.
• Entrepreneurial & Agile: Identifies both strategic and tactical opportunities and acts quickly to implement them. Makes things happen.
• Results Driven: Focuses on top-line and bottom-line productivity with solid financial knowledge and product P&L modelling skills.
• Organized and Adaptable: Able to meet deadlines, prioritize multiple tasks, and work autonomously.
• Central/Global Marketing Experience: Experience in both central/global marketing roles and local marketing roles with new product development responsibilities.
• B2C Marketing: Experience in local marketing, particularly in healthcare and B2C marketing, as well as e-commerce marketing.
• Stakeholder Management: Demonstrated ability to manage stakeholders in complex matrix organizations.
• Experience with OTC products and an understanding of the complex and changing regulatory environment.

ADDITIONAL INFORMATION:

• Position based in Paris, 16th arrondissement.
• One day of remote work per week.
• Occasional travel to Melun and across Europe.
• Full-time permanent contract.