Posted
05-Aug-2024
Job type
Full time
Country
France
Location
St.-Denis, Île-de-France, France
Lead recruiter
Alissa Rojas Peraza
Function
Commercial
Reporting Line
HEAD OF CATEGORY MANAGEMENT
On-site/Remote
On-site
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent
YOUR OPPORTUNITY
About The Role

In this role you will be accountable to manage Off?Trade related programs and execute them focusing on French off trade customers.
You will be in charge to develop customers preference for our brand portfolio, working in partnership with the KAM.
Your knowledge of the shoppers’ insights and your customer focus will be key to succeed in this role.
Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing team, Consumer Marketing and Commercial teams
RESPONSIBILITIES

With Our Consumer At The Heart Your Key Focus Will Be:
In this role you will be accountable to manage Off-Trade related programs and execute them focusing in French off trade customers.
You will be in charge to develop customers preference for our brand portfolio, working in partnership with the KAM.
Your knowledge of the shoppers’ insights and your customer focus will be key to succeed in this role.
Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing team, Consumer Marketing and Commercial teams.
You will build and develop best in class Category Development capabilities for your customers that will enable us to win market share.
You will be responsible for identifying categorial development opportunities for your customers.
You will be responsible for applying the Where to Play and How to win category growth framework in your Country ensuring it informs our channel strategies and plans through the IAP (Integrated Activity Planning) process.
You will ensure that your Country organization has the insights to build Channel and Purchaser propositions that win customer support for our growth plans and unlock incremental value for the Customer and Bacardi.
You will be the local expert on Purchasers across the Off-Trade and how their needs and decisions shape category choice and brand choice across channel segments.
You will use this knowledge to inform Cluster so that we gain competitive advantage in converting consideration to purchase. You will partner with Cluster teams to prioritize insight needs.
In this role, you will primarily be based in Saint-Denis’ office where you will be working with multifunctional team colleagues. However, you will be part of the broader Category Development Community across Europe and as such there will be some travel to other markets or to the Cluster Head Office for the purposes of inspiration, input and alignment.

Drive Results & Excellence In Execution
Provide local purchaser-specific insights to inform customer review meetings and commercial propositions.
Build and manage specific Customer Engagement programs, including but not limited to category Management initiatives, categorial purchaser marketing programs, etc.
Organize and manage customer-facing meetings in partnership with the KAM.
Apply the category range and space management methodology that informs the Picture of Succes and drive effective implementation (AVQPAP)
Develop on-going Account Manager content (Inspiration decks, provide sell in decks on specific Off-Trade activation).
Brief Cluster on adaptation required to meet country or Customer needs, feed into Cluster Jobs-to-be-done from local purchaser opportunities related to the Off-Trade
Share, ‘steal’ and re-apply activation ideas and executions from other markets where relevant programs and plans exist
Provide reports to the business on the Customer Engagement programs; levels of engagement, return over investment, etc.
Develop Talent And Capability
Together with Commercial Development, own and embed Category Development capabilities to build the organization’s capacity to deliver year on year value growth.
Build a learning organization by creating a “share, steal and reapply” culture that systematically builds a database of Category
Development best practices that feed into the Cluster.
Work with the Country Commercial and Consumer Marketing team to build capabilities and sustained ways of working.
Ensure implementation of learning and development plans and sustained learning for everyone in your team
Provide Cluster Category Development team with timely input on local purchaser and customer dynamics and Insights
Be Part Of A Winning Team
Help build a sense of community across the Cluster Customer Marketing teams
Set an inspiring vision and align the team behind challenging targets while creating a passion for winning
Engage in a culture of excellence in execution that recognizes and rewards high performance
Ensure all colleagues have a knowledge of Bacardi company history and culture
SKILLS & EXPERIENCE

The Skills And Experience Needed To Create Your Legacy:
To be successful in this role you will have/be:
Experience in Customer Marketing (e.g., Purchaser/Shopper Marketing, Category Management, Sales and Channel Strategy)
Commercial skills gained through hands on Commercial roles in Off-Trade
Experience in roles related to understanding customer and channel dynamics
Experience in analysing data and producing actionable insights
Experience with Project Management
Proficiency in English language skills

The following experiences are preferred:
Sales / Marketing experience
Experience within one or more companies that have an established reputation for shopper marketing excellence
Experience in the Spirits and/or overall beverage Industry is a distinct advantage
Local language(s) knowledge

Personal Qualities:
Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but
also, for potential growth to other roles across Bacardi in the future. We have a clearly defined Leadership
Excellence framework.
LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement
Health & Wellbeing
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our Culture
BE
Fearless
We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE
Family
We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A
Founder
The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI
Career Stories
Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.