30 November 2024-23:59-GMT+01:00 Central European Time (Berlin)

• WFP is a 2020 Nobel Peace Prize Laureate.
• WFP offers a highly inclusive, diverse, and multicultural working environment.
• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.
• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

• Lead the execution, and optimization of high-impact digital performance marketing strategies to support the Share The Meal app and website.
• Develop comprehensive media plans that align with business goals, ensuring strategic allocation of budgets across channels and markets for maximum impact and returns.
• Regularly analyze data to assess the effectiveness of marketing efforts and provide insights for optimization.
• Explore and test new acquisition channels to diversify fundraising efforts and reach new audiences.
• Utilize data insights and behavioral analysis to identify and engage with different personas, optimizing campaign messaging and creative to increase conversion rates and supporters’ retention.
• Proven experience in leading performance marketing teams, demonstrating ability to manage and mentor a team of marketing professionals
• Ability to set clear goals, provide regular feedback, and ensure team alignment with organizational objectives

• Key campaigns are prepared and executed in a timely manner and to high quality standards
• Impact of the campaigns is measured and documented; the reports are handed over to the Head of Marketing
• A portfolio of efficient marketing campaigns that successfully maximize funds from new and existing supporters globally, in line with fundraising targets.

• Proficiency in using mobile attribution platforms MMPs such as Adjust, Apps Flyer, Kochava to measure and optimize acquisition campaigns performance.
• Proven hands-on experience setting up, managing, and optimizing marketing campaigns across various channels (e.g., Google, Meta, Tik Tok, Apple search ads) to scale app acquisition.
• Proven track record managing acquisition campaigns for both app and web platforms.
• Experience conducting incrementality testing and utilizing media mix modeling (MMM) to optimize marketing strategies.
• Expertise in web and app attribution and solid understanding of impacts of ad privacy changes.
• Experience collaborating with cross-functional teams, including brand, content, product, and design.
• Mature judgment with strong interpersonal skills
• Collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy.
• Strong time management skills with an ability to plan, anticipate requirements, problems and obstacles, and an ability to juggle competing priorities successfully, and to work to tight deadlines.
• Self-motivated and able to work with a high degree of autonomy.
• Fully committed and motivated to achieve the aims of the World Food Programme.

• We strongly recommend that your profile is accurate, complete, and includes your employment records, academic qualifications, language skills and UN Grade (if applicable).
• Once your profile is completed, please apply, and submit your application.
• Please make sure you upload your professional CV in the English language
• Kindly note the only documents you will need to submit at this time are your CV and Cover Letter
• Additional documents such as passport, recommendation letters, academic certificates, etc. may potentially be requested at a future time
• Please contact us at

  global.hrerecruitment@wfp.org

  in case you face any challenges with submitting your application
• Only shortlisted candidates will be notified