Description
Kenvue is currently recruiting for:
Brand Activation Executive
This position reports to the Brand Manager and is based at Athens, Greece (Epidavrou 4, Marousi, 15124)

Who We Are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
What You Will Do
The Brand Activation Executive will manage and lead projects to drive Brand amplification in the Southeast Europe Sub-Cluster countries, while ensuring market-leading excellence in execution towards consumer, shopper and customer on a given portfolio of skin health and/or self-care brands.
Key Responsibilities

• Be the driver behind your brands’ performance in Southeastern Europe. Shape the portfolio strategy and manage the variety of geographies in a way that the company will achieve the best results.

• Develop and implement Brand Activation Plans for all brands under their responsibility, ensuring full alignment with regional and cluster brand strategy, but also making necessary adaptations to excel in local context and competition map.

• Develop and deploy annual strategy activation plans including Channel Strategy, Pricing, NPIs, Distribution Targets, Activation Plans, budget allocation per country, NTS target, market trends, sell out and market share estimation.

• Advise on Perfect in store activation (national & tailor-made) per Category / Brand.

• Shape & deliver presentations and plans to Sales teams, Customers / Distributors, Business Development Managers.

• Build and harness the power of a cross functional team to align behind objectives and work closely with all departments to perfectly execute a strong professional plan and deliver sales, share and profit targets.

• Monitor the market trends, shares of brands and competition setting by delivering compelling insights and translating them in winning activation plans.

• Adapt or create professional marketing materials for local brands.

• Provide feedback and share local requirements to Transcreation/Adaptation brief for all assets, digital assets and product artworks (Master text and the Final Artwork validation,) while proceed with changes or adjustments to meet local needs.

• Actively join and present local point of view and best practices in South Europe Cluster cross functional teams, while drive business results.

• Secure synchronization of consumer and shopper/trade activities and managers local BTL budget.

Qualifications
What We Are Looking For
Required Qualifications

• University/Bachelor’s degree in Business Administration, Marketing or other related field.

• Master’s degree will be considered as an asset.

• 5 to 7 years of related working experience in the Pharma in Skin Health or Selfcare / OTC.

• Proficient skills in English (verbal and written).

• Computer literacy.

• Knowledge of Retail Audit databases usage (ie. Nielsen, IQVIA, IRI) will be considered as an asset.

Desired Qualifications

• Strong leadership skills with the ability to deliver, influence and collaborate effectively within cross-functional teams (sales, supply, regularoty, field teams,operations) & different markets (Greece & Balkans),.

• Outstanding presentation skills, with the ability to engage & influence the audience / stakeholders

• Strong understanding of consumer insights, commercial & financial data & ability to leverage them for decision-making

• Strong analytical skills & ability to evaluate campaigns & performance

• Proven ability to develop and implement brand strategies that align with business goals and drive brand equity

• Visionary & strategic thinking to build, design & execute with perfection that brands’ ambition & objectives

• Genuine passion for skincare and beauty, with a strong understanding of skincare routines, trends, and consumer needs.

Main performance measures:

• NTS, GP, BMEs, IBT

• Market Share Performance

• Local BTL Budget management

• Full P&L management & ownership

• Drive, influence and push for perfect execution for all brand activities, across touchpoints.

• Timely NPI roll-out

• Excellence in Execution of launches and consumer & shopper activation

• HCC, data privacy, compliance to local marketing laws and regulations

• Ability to work effectively in cross-functional teams & forge internal collaboration

What’s in it for you

• Competitive Total Rewards Package

• Learning & Development Opportunities

• Meal Allowance

• Medical Plan

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

Primary Location Europe/Middle East/Africa-Greece-Attica-Marousi

Job Function Trade Relations