Greece Job Openings
FERRERO
Brand Manager Greece-Cyprus-Malta
Athens
September 30, 2024
Job Location: [Greece]
Job Location: [Athens]
Company description
Diversity Statement
About the Role:
Main Responsibilities:
- Providing insights to define the key role in defining the brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget. Participating in preparing key strategic plans defining volumes, P&L, activity plan.
- Managing advertising, promotion, research and market analysis costs
- Giving direction on positioning in comparison with competitors’ actions
- Verifying former price lists and evaluating the right product mix
- New product development (NPD) strategy development
- Driving innovation through new product and strategy development
- Developing the advertising strategy and managing creative agencies
- Monitoring the outputs related to the brand plans and participation in the definition of the promotion strategy
- Supervising material development activities (e.g. execution of packaging development and new packaging / labeling projects)
- Conventional and digital media mix planning and follow-up
- Answer consumer complaints for brands under competence, following guidelines of Quality Manager and ensure the tracking of consumer complaints
- Coordinate Freshness panel team
- Contribute to bi-monthly freshness & quality reporting
- Analyzing results and data of tests, calculating KPIs and proposing actions
- Participating in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects
Sales Force, Trade Marketing, Media Planning, Region Marketing Manager
Who we are looking for:
- Min. Bachelor’s Degree in Economics or Marketing
- 2-3 years of experience in Marketing
- Expertise in FMCG and Brand Marketing, with a strong emphasis on Strategic Marketing
- Understanding of different markets and cultures
- Excellent PC command (Excel, Power Point)
- Fluency in English and Greek proficiency
-
Familiarity with SAP Architecture is a plus
How to be successful in the role and at Ferrero:
You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products. Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.
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