Τοποθεσία Αθήνα πριν 5 μέρες Ημ. ανάρτησης πριν 5 μέρες Με μεγάλη εμπειρία Επίπεδο εμπειρίας Με μεγάλη εμπειρία Πλήρης απασχόληση Τύπος απασχόλησης Πλήρης απασχόληση Μάρκετινγκ / Διαφήμιση Κατηγορία θέσης Μάρκετινγκ / Διαφήμιση Εργασία από απόσταση κάποιες ημέρες Τηλεργασία Εργασία από απόσταση κάποιες ημέρες

We are

We are Greece’s leading gaming company, with 65 years of history and Top Employer in Greece for 2023 & 2024. Our vision is to provide best-in-class entertainment in both retail and online, as well as to give back to society.

OPAP’s Fast Forward strategy guides our aspirations of delivering affordable and personalized entertainment experiences, while building an agile and dynamic company that enjoys long-term success. Customer centricity, digital orientation, agility, people engagement and social contribution are part of our DNA!

So what’s the challenge...

Are you ready to drive the transformation of customer relationships and boost engagement? As CRM Team Leader, you'll turn our Retail CRM Strategy into a dynamic and impactful plan that enhances customer value and engagement throughout their lifecycle.

Your day to day will include:
Implementing the CRM strategy for Retail Games to boost customer value and engagement

Collaborating with Sales, Product, Loyalty, and Retail Experience teams to align on roadmap and plan

Reviewing and refining the Retail CRM plan for mass and targeted campaigns, recommending audience segments, reward value, mechanisms, and channels, and finalizing the plan for approval

Designing automated lifecycle journeys (welcome, upsell, cross-sell, retention & reactivation) and offering tailored promotions at each stage

Proposing CRM plans utilizing new reward mechanisms (real-time triggers & missions) and conducting A/B testing

Analyzing the cost/benefit of the monthly CRM plan, including communication and OPEX budgets, in relation to targets

Monitoring and presenting performance against KPIs providing insights and proposing automations

Optimizing campaign management operations to reduce human error and increase efficiency, team capacity, and agility

What you need to succeed:
BSc in Business Administration, Marketing, Mathematics, or other relevant field

6+ years of hands-on experience in a similar role within a fast-paced organization

Understanding of sophisticated customer segmentation & experience on defining segmented campaigns

Ability to understand the CRM ecosystem and data infrastructure

Knowledge of Salesforce Marketing Cloud or other CRM tools (Siebel CRM, Unica, Responsys, Optimove) is preferable

Team player with agility and adaptability

Effective organizational and planning skills to deal with a variety of projects

People management skills

Business Acumen

Analytical skills with strong attention to detail

Ability to work under pressure and deliver with high quality within strict timeframes

Strong communication and presentation skills both in Greek and English languages

Advanced MS Office skills, particularly in MS Excel

What’s in it for you?

An award-winning working environment

State of the art facilities including gym & restaurant

Hybrid working model

Competitive salary package and bonus scheme

Health insurance coverage & Pension Plan

Monthly food allowance

Continuous learning with classroom/digital trainings by Opap Academy

Internal Career Opportunities

Well-Being Activities

OPAP Group is an equal opportunity employer

Does this sound like you? If yes, we would love to meet you!