Greece Job Openings

OPAP

Retail CRM Specialist

Athens

October 9, 2024

We are #OPAP
We are Greece’s leading gaming company, with 65 years of history and Top Employer in Greece for 2023 & 2024. Our vision is to provide best-in-class entertainment in both retail and online, as well as to give back to society.
OPAP’s Fast Forward strategy guides our aspirations of delivering affordable and personalized entertainment experiences, while building an agile and dynamic company that enjoys long-term success. Customer centricity, digital orientation, agility, people engagement and social contribution are part of our DNA!

So what’s the challenge…

Ready to revolutionize retail customer engagement? Join our team as a Retail CRM Specialist, where you'll spearhead dynamic CRM campaigns to exceed objectives and captivate our customers.

Your day to day will include:

Collaborating with key stakeholders in the development of reward strategies and CRM calendars
Assisting in the analysis of available customer databases to identify trends and characteristics for targeting purposes
Performing customer analysis to define target groups for campaigns
Proposing optimization & enhancements on the campaign management tool
Proposing offers to relevant segments based on lifecycle (reactivation, retention, upsell/ cross sell)
Monitoring the campaigns roll-out and execution (i.e., messages delivery, bonus rewarded)
Tracking campaigns’ performance and CRM expenses, presenting results and insights
Identifying CRM trends and recommending adaptations to enhance campaign effectiveness
Providing business cases for proposed campaigns to define budgets and expected uplifts

What you need to succeed:

BSc in Business Administration, Marketing, Mathematics, or other relevant field
4+ years of hands-on experience in a similar role within a fast-paced organization
Knowledge of Salesforce Marketing Cloud or other CRM tools (Siebel CRM, Unica, Responsys, Optimove) is preferable
Familiarity with statistical tools (ie. SPSS Modeler)
Understanding of sophisticated customer segmentation & experience on defining segmented campaigns
Effective organizational and planning skills
Business Acumen
Analytical skills
Strong attention to detail
Team player
Ability to work under pressure and deliver with high quality within strict timeframes
Strong communication and presentation skills both in Greek and English languages
Advanced MS Office skills, particularly in MS Excel

What’s in it for you?

An award-winning working environment
State of the art facilities including gym & restaurant
Hybrid working model
Competitive salary package and bonus scheme
Health insurance coverage & Pension Plan
Monthly food allowance
Continuous learning with classroom/digital trainings by Opap Academy
Internal Career Opportunities

OPAP Group is an equal opportunity employer

Does this sound like you? If yes, we would love to meet you!

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