• Collaborating with key stakeholders in the development of reward strategies and CRM calendars
• Assisting in the analysis of available customer databases to identify trends and characteristics for targeting purposes
  Performing customer analysis to define target groups for campaigns
• Proposing optimization & enhancements on the campaign management tool
• Proposing offers to relevant segments based on lifecycle (reactivation, retention, upsell/ cross sell)
• Monitoring the campaigns roll-out and execution (i.e., messages delivery, bonus rewarded)
• Tracking campaigns’ performance and CRM expenses, presenting results and insights
• Identifying CRM trends and recommending adaptations to enhance campaign effectiveness
• Providing business cases for proposed campaigns to define budgets and expected uplifts

• BSc in Business Administration, Marketing, Mathematics, or other relevant field
• 4+ years of hands-on experience in a similar role within a fast-paced organization
• Knowledge of Salesforce Marketing Cloud or other CRM tools (Siebel CRM, Unica, Responsys, Optimove) is preferable
• Familiarity with statistical tools (ie. SPSS Modeler)
• Understanding of sophisticated customer segmentation & experience on defining segmented campaigns
• Effective organizational and planning skills
• Business Acumen
• Analytical skills
• Strong attention to detail
• Team player
• Ability to work under pressure and deliver with high quality within strict timeframes
• Strong communication and presentation skills both in Greek and English languages
Advanced MS Office skills, particularly in MS Excel

An award-winning working environment

State of the art facilities including gym & restaurant
Hybrid working model
Competitive salary package and bonus scheme
Health insurance coverage & Pension Plan
Monthly food allowance
Continuous learning with classroom/digital trainings by Opap Academy
Internal Career Opportunities
Well-Being Activities