Job Description :

• Maximise profit delivery and market share growth

• Develop a compelling channel strategy for both Key Accounts On Trade and Special Accounts
• Deliver efficiency in Trade spend that will allow growth through productivity
• Identify growth opportunities behind trends and implement at a tactical and strategic level balancing options and choices.
• Embed operational excellence in customer management enabling the business to exploit opportunities and respond to competitive threats
• Lead business performance through measurement and evaluation of every single agreement

• Deliver a transformation in commercial standards

• Excel in the execution of SOES (range, pouring, 365 essentials) through exceptional Key account management

• Develops commercial talent

• Brilliant execution and customer focus is the result of a highly dedicated and inspired team: Team is inspired and motivated with spikes in performance focus, customer orientation, executional excellence & cost management.
• The collective & individual capability of the team – now and future-focused - is established

• Top 3 CPG (#1 On Trade) ranking from our customers

• Well orchestrated multi-functional selling teams are delivering exceptional results for customers and Diageo through sustained commitment to priority outcomes.
• We are agile with our customers because our accountabilities, decision authorities and business processes are clear. Adhering to process is valued and recognized as contributing to our performance success.

• People & compliance

• Deliver the compliance agenda & role model to the highest standards of control, compliance and ethics.

• Customer strategies: Resolves customer role / activity plans / investment profile to deliver country plan.
• Business Performance Mgt: Defines best view forecast & forward investment plan for the channel and per customer
• Innovation commercialization –investment and activation plans by customer.
• Customer Value chain management: uses S&OP process (forecast accuracy/demand planning) and OTC processes to handle cost and improve value
• Commercial resource allocation (investment / people) for the team

• Relationship management with external and internal collaborators

• Skilled in developing customer and partner dedication negotiating for win-win outcomes

• Externally focused customer strategy development and execution

• Deep understanding of what is important to our customers and use this insight to drive the creation and execution of a clear and powerful commercial plan
• Operates proactively – and where vital reactively - in order to beat the competition
• Has their finger on the pulse of what is happening on the ground

• Brilliant Execution:

• Deep understanding of where and how to target trade investment to maximize ROI whilst delivering for our customers.
• Optimally balances short and long term performance goals in planning, execution and evaluation of activity.

• Consistently deliver phenomenal business performance

• Demonstrates – and inspires in others - deep personal accountability for phenomenal performance and beating the competition.
• Move seamlessly between longer term customer strategy and executional detail

• Build the conditions for people to succeed

• Actively build talent and capability to support business objectives

• Build possibilities

• Develop new business opportunities that will shape the future of spirits and improve Diageo’s growth, through a successful and hhard-workingteam who pioneers with agility into new unexplored territories and displays imagination and inquisitiveness in the generation of solutions.

• A strong and broad track record in Commercial with significant account management experience including leading strategic planning with customers and P&L accountability.
• Highly skilled in fostering commitment through advance negotiation skills, resolving conflict and creating positive relationships
• In depth understanding of wholesalers, key customers and competitors: their businesses and their shoppers/drinkers
• Deep understanding of Greek market dynamics and complexity ability to spot and assess potential opportunities
• Able to coach of both functional and leadership capability development in commercial leaders.
• Excellent knowledge of Greek and English

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