We are seeking a dynamic and results-driven Assistant Manager to join HKUST MBA program. As the Assistant Manager, you will play a pivotal role in promoting and positioning our program as a leading choice for talented individuals seeking a world class business education. You will be responsible for developing and executing innovative marketing strategies to attract a diverse pool of high-quality candidates and enhance the program's brand presence.

Key Responsibilities:

Marketing Strategy and Planning

• Develop comprehensive marketing plans and strategies to effectively promote the HKUST MBA program.
• Conduct market research and analysis to identify target demographics, market trends, and competitive positioning.
• Collaborate with the admissions team to align marketing initiatives with enrollment targets and program objectives.

Brand Management

• Develop and maintain a strong and consistent brand identity for the HKUST MBA program.
• Ensure brand guidelines are followed in all marketing materials, both online and offline.
• Monitor brand perception and implement strategies to enhance brand reputation and recognition.

Digital Marketing and Social Media

• Drive digital marketing efforts, including website management, search engine optimization (SEO), search engine marketing (SEM), and email marketing campaigns.
• Develop and implement social media strategies to engage with prospective candidates, alumni, and industry influencers.
• Monitor and analyze digital marketing metrics to measure campaign effectiveness and identify areas for improvement.

Content Creation and Marketing Collateral

• Develop compelling and persuasive content for various marketing channels, including website, brochures, presentations, and e-newsletters.
• Collaborate with internal stakeholders, faculty, corporate partners, alumni and students to gather content and testimonials that highlight the unique aspects of the HKUST MBA program.
• Ensure all marketing collateral is up to date, accurate, and aligned with the program's messaging and branding.

Events and Partnerships

• Plan and execute marketing events, such as information sessions, webinars, and networking events, to attract prospective candidates.
• Identify and establish strategic partnerships with educational institutions, corporations, and industry organizations to expand the program's reach and visibility.
• Represent the HKUST MBA program at industry conferences, fairs, and other relevant events.

Qualifications and Requirements

• A bachelor’s degree in marketing, communications, or a related field is required; a master’s degree is preferred.
• Minimum of 3 years of working experience in a related field.
• Proven experience in marketing, preferably within the education or higher education sector.
• Strong strategic thinking and analytical skills with the ability to translate insights into actionable marketing plans.
• Proficiency in digital marketing techniques and platforms, including SEO, SEM, social media, and email marketing.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Strong project management skills, with the ability to manage multiple projects and meet deadlines.
• Familiarity with the HKUST MBA programs or similar programs is a plus.
• A passion for education and a commitment to promoting diversity and inclusion in business education.

We’re seeking a candidate who embodies humility, precision, and a results-driven mindset. This individual should be open-minded, adaptable to change, and let their achievements silently echo their capabilities.

Working outside normal office hours may be required. (Duration: 2 years, renewable)

(Applicants who have responded to the previous advertisement placed on 31 Jul 2024 need not re-apply.)

About HKUST MBA Program

The HKUST MBA Program’s mission is to develop leaders in Asia for the World. We have a culture that values learning, innovation, and leadership development. Each year, we carefully select a professionally and internationally diverse class of high potential talent for the program. Our faculty are top researchers and teachers in the areas of management, marketing, finance, accounting, economics and information systems, business statistics and operations. HKUST MBA students engage in rigorous courses in the classroom and have opportunities to connect with a variety of corporate partners outside of the classroom. Our 6000+ alumni represent over 65 nationalities and serve as executives in leading enterprises, financial institutions, consultancies, technology firms, social sector organizations, and entrepreneurial ventures in Hong Kong, Asia, and globally. We are ranked as the #1 in MBA program in Asia-Pacific by Bloomberg Businessweek and by the Times Higher Education “Poets&Quants” ranking.

Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.

Review of applications will continue until the position is filled.

(Information provided by applicants will be used for recruitment and other employment-related purposes. Applicants should read the Personal Information Collection Statement before submission of application.)


HKUST is an equal opportunities employer and is committed to our core values of
inclusiveness, diversity, and respect.