Job description

Some careers grow faster than others.
If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
We are currently seeking a high calibre professional to join our team as Head of Communications, Global Banking and Markets (GBM), Asia Pacific.
Do you want to help protect and shape one of the world’s great international brands? HSBC Group Communications & Brand function tells the story of our bank to the world. From London to Dubai, Hong Kong to New York and all our markets in between, join our dynamic international team and write our next chapter.
About you
We’re looking for a creative, motivated and dedicated person, who collaborates well and can build strong and reliable relationships. This person is interested in bringing our strategy and vison to life within a team that has a global reach and impact. They’re able to generate new and innovative ideas and prioritises learning and growth.
We are interested in who you are as a person and your potential for the future, as well as your skills and experience today. We want to see our people grow and develop, so that we can support you throughout your career journey with HSBC. So, even if some elements of this role are new to you, don’t count yourself out! Think about your transferrable skills and experience, and how they could make you the right person for this role.
What’s in it for you?
You’ll do interesting work that matters:

• You’ll make change happen. We need fresh ideas, good judgement, and bold actions as we create a new generation of brilliant experiences for our customers.
• You’ll embrace different perspectives. With 200,000 colleagues across dozens of countries, you’ll team up with people with diverse backgrounds, cultures, perspectives, and experiences.
• You’ll be connected around the world. Explore opportunities and ways to collaborate across boundaries so capital, trade and ideas flow where they’re needed most.
• You’ll uphold our values and be part of a global brand with strong foundations and a rich and respected heritage that’s making a difference around the world.

The role
You’ll be part of the Global Communications & Brand Team and our role is to protect and enhance the reputation of HSBC, and to engage our colleagues, build pride and confidence in, and commitment to, HSBC.
HSBC Global Banking and Markets (GBM) opens up opportunities for our clients globally through the power of our international connectivity, intellectual capital and market-leading capabilities.
Our clients are the largest multi-national corporates, asset owners and investors, and public sector entities around the world. We also enable CMB and WPB clients with our markets and investment banking expertise.
We use our intellectual capital, financial strength, and broad product capability to connect clients between East and West.
Reporting functionally to the Global Head of Communications for GBM and on an entity basis to the Head of Communications Asia-Pacific as Head of Communications, Global Banking and Markets (GBM), Asia Pacific, you will be responsible for internal and external communications for Global Banking and Markets communications in Asia-Pacific. This will involve business partnering to the Regional Head of Global Banking Coverage, Global Co-Head of Investment Banking and Global Head of MSS Emerging Markets, all based in Hong Kong. The role holder and their team will be required to provide strategic input to and support for wider GBM seniors in the region and globally.
The role holder will provide strategic counsel and direction to the Global Banking leadership team on employee engagement, as well as integrated internal and external communications for the business. A key objective is telling the story of GBM’s global strategy and contribution through content, channels and methods that reach employees, clients and wider stakeholders with maximum clarity and impact.
Integration and collaboration are key ingredients for success in this position. The role holder will be required to be a team player with a ‘sleeves-rolled-up’ approach to getting things done. Strong collaboration with the regional Communications team, the wider GBM global communications team, as well as Group Media Relations and the overall GC&B function are essential to achieving the truly integrated approach and adding maximum value for GBM and HSBC.
The role is based in Hong Kong working a hybrid pattern.
How will you help our team to succeed in the next 12 months?
During your first 12 months in role, will be involved in:

• Lead the development of the GBM Asia and Inter-regional Communications plans.
• Lead and deliver external and internal communications activity for GBM Asia leadership aligned to the integrated business structure, as well as functional and enterprise-wide priorities.
• Apply commercial knowledge to identify issues impacting employee engagement and advise GBM Leadership accordingly
• Ensure quality execution of GBM global external and employee communications campaigns and projects
• Oversee the quality of change communications support for the strategic global transformation programmes in GBM

Business Partnering

• This role will business partner GBM seniors in the region
• They have the ear of the business as a trusted adviser and integrated business team member
• They consider business colleagues to be the role and team’s principal customers. They are business-led as much as audience-led
• They are motivated to achieve, not motivated to avoid. They will seek accountability. They will pro-actively find ways to stay close to and add more value for all their internal customers
• They confidently provide expert counsel and coaching with credibility and impact for internal customers, influencing not only thinking on strategic communications but also wider business decision-making and strategy
• They think commercially with an understanding of the competitive landscape and an instinct for commercial advantage. They understand the relationship between performance and employee engagement and the importance of sustainable value creation for all HSBC stakeholders

Bringing the outside-in

• The role holder will develop clear, creative and compelling content that brings the outside-in, especially through the lens of our clients, towards continuous improvement of culture and performance, engagement of our people and contribution to both the GBM and HSBC purpose

Collaboration

• The role holder thinks like our audiences. HSBC is one organisation and brand. We tell a joined-up single story which recognises the contribution of and weaves in the story of GBM. This requires internal collaboration, building trust and an ethos of team-work, not least with Group and Region
• They will proactively engage with and listen to colleagues across time-zones, disciplines and teams without relying on GC&B Ex Co members to connect the function or business

Communications including creative, AI platform and digital skills

• The role holder has strong creative skills, including digital content generation and delivery skills, and a willingness to pro-actively get up-to-speed with the opportunity of artificial intelligence (AI) in communications
• They have knowledge and understanding of all communication disciplines to represent the whole function to business customers, and proactively upskill on emerging themes and practices in the communications space

Evidence

• Rigorous use of measurement, feedback and insight (e.g. client and employee engagement data) to inform activities and maintain focus on tangible business and people outcomes

Leadership & Teamwork

• Lead the GBM Asia-Pacific communications team and be a proactive, positive contributor to the wider GBM communications team and Group Communications and Brand function
• Role model HSBC values and exemplary behaviours, including responding to and offering mature and measured feedback as part of a high performing culture
• Oversee recruitment and talent and succession planning. Help develop the required capabilities in others, and unlock the full potential of the team
• Embrace and demonstrate leadership in development of opportunities including ongoing improvement of business partnering skills and mindset across the team
• Anticipate and identify issues that require a communications response and marshal team resources to deliver effective external and employee communications
• Proactively develop and maintain relationships across the team and business
• Work collaboratively with colleagues in the wider GBM Communications and Group Communications teams to ensure seamless delivery of priority programmes

Requirements

Your skills and experience
The core skills and experiences needed for this role include:

• Leadership of diverse integrated communications teams
• Leadership of culture and change programmes in international organisations
• Experience in creative communications development, thought leadership, and associated measurement strategies
• Leadership in developing, managing and implementing internal communication strategies
• Experience in complex risks and issues management
• Experience of working in a complex and internationally-matrixed organisation with people from different cultures
• Strong breadth of knowledge of financial services industry, global marketplace and trends
• This role is an important voice of the GBM business unity with employees, the media, government, trade and consumer groups. To this end, the role will require the incumbent to be a critical ‘thought leader’ and spokesperson

Key Attributes

• An innovator – a strong desire and ability to drive change, introduce new ideas, and to take thoughtful risks
• High energy and an inspirational people leader
• Executive presence with c-suite executives – confident with influencing skills and ability to manage senior stakeholders
• A ‘can-do’ mindset – a sleeves-rolled-up approach to getting things moving and making progress
• The ability to deliver high-quality products and exceptional services that provide value and exceed client expectations
• Hands on experience of communications in Asia
• Strong integrity, and a demonstrable commitment to ethics
• A champion for inclusion – creates an environment in which all people feel like they belong
• Strong strategic abilities – use a diverse set of insights to develop a broad perspective and lay out a vision of what the bank/team can achieve
• A strong client-service orientation
• Understand and embrace agile ways of working
• A leader with high EQ and strong interpersonal skills. A strong ability to motivate others, instil confidence and coach people to achieve exceptional results
• Proven ability to deal with ambiguity and pressurised situations

Others

• Ensure adherence to all Communications governance and policies
• Comply with Group policies and procedures and maintaining all required records
• Strong storytelling skills with proven ability to produce clear, engaging narrative
• Strong people management, interpersonal, strategic planning, influencing, negotiation, project management skills
• Strong presentation skills with experience of delivering to board level standards
• Proven ability to establish and maintain a high level of credibility with senior executives
• Broad, expert knowledge of communication trends and best practice
• Broad knowledge of the financial service industry and global marketplace

You’ll achieve more when you join HSBC.
http://www.hsbc.com/careers

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Issued by The Hongkong and Shanghai Banking Corporation Limited.