Hong Kong Job Openings
The Hong Kong Inclusion Platform
Senior marketing executive - E-commerce marketing firm
FULL TIME
August 29, 2024
Our client is a leading international e-commerce platform specializing in Asian beauty and fashion products from South Korea, Japan, and China. They offer a dynamic working environment and excellent growth opportunities.
Responsibilities:
- Strategic Content Development:
- Develop and execute strategic content goals and objectives for the team and the company's global social media platforms.
- Identify and implement process improvements to boost efficiency and productivity, ensuring all work adheres to quality standards.
- Campaign Collaboration and Execution:
- Collaborate with cross-functional teams to execute marketing campaigns and product launches across social media.
- Analyze customer interactions and social media trends to inform and shape future content strategies.
- Brand Management:
- Manage the tone, messaging, and visual style of the company's social media accounts to maintain brand consistency.
- Evaluate the effectiveness of content strategies and campaigns through performance analysis, aiming to maximize organic engagement and achieve key performance indicators (KPIs).
- Continuous Improvement:
- Stay up-to-date with the latest social media best practices and platform changes to optimize content and campaigns.
- Participate in ad-hoc projects as required to support the overall marketing and communications initiatives.
- Bachelor's degree in Marketing, Communications, or a related field
- 5+ years of relevant experience in social media management or content creation
- 1-2 years of experience in a supervisory or managerial role
- Excellent written and verbal communication skills in English
- Strong people management skills combined with hands-on experience in marketing communications
- Creative, proactive, self-motivated, and able to work independently
- In-depth knowledge of major social media platforms and content creation best practices
- Excellent organizational and project management abilities, with a talent for prioritizing tasks and managing multiple projects concurrently
- Proficient in MS Office applications, particularly Excel and Power Point
- Experience in content creation for Instagram, Tik Tok, and other emerging platforms is a plus
- Familiarity with analytics tools like Google Analytics and Facebook Ads Manager is advantageous
- Proven track record in developing and executing successful social media strategies and campaigns
- Ability to analyze customer interactions and social media trends to inform content planning and optimization
- Strong copywriting and visual design skills to create engaging and on-brand content
- Understanding of social media algorithms and best practices for organic growth and paid advertising
- Experience in managing and mentoring a team of content creators and social media specialists
- Data-driven mindset with the ability to measure and report on the performance of social media initiatives
- Creativity and adaptability to stay ahead of the curve in the ever-changing social media landscape
- Excellent problem-solving and decision-making skills
- Attention to detail and a commitment to maintaining brand consistency across all social media channels
- 5-day work week.
- International and enjoyable working environment.
- Medical and dental insurance coverage.
- Staff discounts on the e-commerce platform.
- Annual, birthday, and exam leave with full pay for sick leave.
- Stock options available.
Pay: $35,000.00 - $45,000.00 per month
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