Hong Kong Job Openings

The Bank of New York Mellon Corporation

VP, Digital Marketing Executive, APAC

November 6, 2024

Digital Marketing Executive, APAC
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #Life At BNY is all about.
We’re seeking a future team member for the role of VP, Digital Marketing Executive to join our BNY Investment Management team. This role is located in Hong Kong - Hybrid.
In this role, you’ll make an impact in the following ways:

Day-to-day management of the APAC websites (including Fund Centre) and coordination of publishing activities
Digital marketing lead and point of contact in the region for marketing teams and other relevant stakeholders – including operations, product, engineering and legal & compliance
Work with the APAC Marketing team, central digital and content team to deliver the website roadmap for the region
Work closely with Digital & Demand team to plan and integrate with processes and policies to ensure all new development is delivered alongside BAU activity and other initiatives
Work with APAC Marketing and central CCM team to ensure that digital initiatives are planned and prioritized effectively

To be successful in this role, we’re seeking the following:

At least three years’ experience in relevant Financial Services organizations
Preference for both Japanese & Chinese language.
Understanding of all aspects of digital marketing: Search, Email Marketing, UX/UI Websites, social
Good understanding of digital technology, the digital marketing landscape and technological developments
Thorough understanding of digital campaign delivery
A good knowledge of web analytics tools such as Google Analytics /Adobe Analytics and a strong ability to interpret data
Knowledge of Microsoft Office and Internet tools, including Web browsers, project management systems, and Marketing Automation programs (eg. Marketo)

At BNY, our culture speaks for itself. Here’s a few of our awards:

America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024

Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

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