India Job Openings

Futops Technologies India

Business Development & Lead Generation Specialist

FULL TIME

September 6, 2024

Job Summary:
We are seeking a dynamic and results-driven Lead Generation & Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in business development, digital marketing, and lead generation specifically for the US market in IT services. This role requires a strategic thinker with excellent communication skills, capable of driving growth and expanding our market presence.
Key Responsibilities:
Business Development:
  • Identify and pursue new business opportunities in the US market for IT services.
  • Develop and execute strategic business development plans to achieve revenue targets.
  • Build and maintain relationships with key decision-makers, stakeholders, and partners.
  • Conduct market research to identify potential clients and emerging market trends.
  • Create and deliver compelling sales presentations and proposals tailored to client needs.
Digital Marketing:
  • Develop and implement digital marketing strategies to increase brand awareness and generate leads in the US market.
  • Manage and optimize online campaigns across various channels, including social media, email marketing, PPC, and SEO.
  • Analyze and report on the effectiveness of digital marketing efforts, making data-driven recommendations for improvement.
  • Collaborate with the content team to create relevant and engaging content that resonates with the target audience.
  • Utilize marketing automation tools to nurture leads and drive conversions.
Lead Generation:
  • Generate high-quality leads through various digital channels, including Linked In, email campaigns, and webinars.
  • Qualify leads based on established criteria and ensure they align with the company’s target customer profile.
  • Maintain and update the CRM system with accurate lead and client information.
  • Work closely with the sales team to convert leads into sales opportunities.
Communication:
  • Communicate effectively with clients, partners, and internal teams to ensure alignment on goals and objectives.
  • Draft and review business correspondence, proposals, and marketing materials.
  • Present complex information clearly and persuasively to both technical and non-technical audiences.
  • Participate in networking events, webinars, and industry conferences to represent the company.
Qualifications:
  • Bachelor’s or Master’s degree in Marketing, Business, IT, or a related field.
  • 0-2 years of experience in business development, digital marketing, and lead generation for IT services, preferably targeting the US market.
  • Proven track record of achieving sales targets and generating qualified leads.
  • Strong understanding of digital marketing tools and platforms (e.g., Google Ads, Linked In, Hub Spot, Mailchimp).
  • Excellent verbal and written communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Knowledge of the IT industry and its trends, particularly in the US market, is a plus.
  • Experience with CRM software (e.g,, Zoho) is preferred.
What We Offer:
  • Competitive salary and performance-based incentives.
  • Opportunities for professional growth and development.
  • Collaborative and innovative work environment.
  • Flexible work arrangements (remote options available).
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