Job Title:
Influencer Marketing
Location:
Remote (Full-time)
Job Description:
We are seeking a results-driven, creative, and proactive Influencer Marketing Manager to lead and manage influencer partnerships for our brand across You Tube and Tik Tok in North America. In this remote, full-time role, you will be responsible for developing, executing, and optimizing influencer marketing strategies, ensuring strong brand visibility, engagement, and growth within the North American market.
Key Responsibilities:

• Develop and execute influencer marketing strategies across You Tube and Tik Tok, with a focus on North American markets.
• Identify, build, and maintain relationships with influencers in the You Tube and Tik Tok space, ensuring alignment with the brand’s voice, values, and objectives.
• Plan, implement, and manage influencer campaigns, including content creation, timing, and distribution to drive brand awareness, engagement, and conversions.
• Work closely with influencers to develop authentic and creative content that resonates with their followers and aligns with the brand's goals.
• Monitor and optimize campaign performance across You Tube and Tik Tok, tracking key metrics such as engagement rate, conversion rates，video views.
• Collaborate with the creative team to develop engaging content ideas, ensuring consistency across platforms and adherence to brand guidelines.
• Provide regular reports and insights on campaign performance, optimizing strategies based on real-time data and feedback.
• Stay up to date with the latest trends and features on You Tube and Tik Tok, ensuring the brand remains at the forefront of influencer marketing on these platforms.
• Coordinate with the broader marketing team to integrate influencer campaigns with overall marketing strategy and cross-channel initiatives.
• Identify and cultivate long-term partnerships with high-performing influencers to ensure sustainable growth and brand advocacy.

Qualifications:

• Related experience in influencer marketing or social media management, specifically with a focus on You Tube and Tik Tok.
• Proven experience managing influencer relationships, negotiating contracts, and executing campaigns with measurable results.
• Strong understanding of analytics tools and metrics for You Tube and Tik Tok (e.g., You Tube Analytics, Tik Tok Analytics, Google Analytics, etc.).
• Excellent communication and negotiation skills, with the ability to build strong and lasting relationships with influencers.
• Ability to analyze data and make informed decisions to optimize influencer campaigns and performance.
• Creative mindset, with the ability to brainstorm, develop, and implement engaging influencer content ideas.
• Self-starter with excellent time management and organizational skills, capable of working independently in a remote environment.
• Fluent in English (both written and spoken). Additional languages are a plus.

If you're passionate about influencer marketing and have experience driving engagement on You Tube and Tik Tok, we’d love to hear from you. Apply today and join our growing team to make an impact in the North American market.
Job Type: Full-time