Responsibilities

• Create and execute marketing campaigns that highlight Expat. Roasters’ products, services, and values, with a focus on the F&B experience, across digital and traditional channels in the managed area.
• Produce creative assets (photos, videos, graphics) that capture the essence of Expat. Roasters’ products, services, and brand atmosphere. Collaborate with in-house teams or external creatives for high-quality output.
• Execute communication strategies to ensure brand consistency in public relations, media relations, and customer engagement. Write press releases and manage media outreach in the managed area.
• Conduct market research and competitor analysis within the F&B industry to stay ahead of trends and inform marketing strategies in the managed area.
• Work closely with the café, kitchen, operations, and Head Office teams to align marketing efforts with product launches, seasonal menus, and promotions.
• Track the performance of campaigns using analytics tools and provide insights to improve future marketing strategies.
• Plan and promote events such as coffee tastings, product launches, and special F&B experiences that attract and engage customers in the managed area.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in marketing or communication roles, ideally within the F&B industry.
• Strong content creation skills with an understanding of F&B trends.
• Experience with social media management and digital marketing platforms.
• Creative production skills, including experience with video and photography for food and beverages.
• Excellent organizational and project management skills.
• Passion for coffee and understanding of the specialty coffee/F&B industry is a plus.

Job Type: Full-time
Experience:

• Marketing: 1 year (Required)

Language:

• English (Required)

Location:

• Surabaya (Required)