PURPOSE OF THE ROLE/ROLE OVERVIEW:
To lead our brand strategy across both digital and on-site platforms. This person will be responsible for driving our social media presence, ensuring brand protection, and collaborating with all departments, including the HR team to align recruitment strategies with our employer branding. This role will also involve close cooperation with our inhouse Graphic Designer to ensure consistent and compelling brand representation. Another key responsibility will be monitoring competitor activities and adapting our strategies to maintain a competitive edge.
GENERAL DUTIES/KEY RESPONSIBILITIES:
Social Media Management:
Develop and lead the company's social media strategy, ensuring consistent and engaging content that resonates with our target audience. Focus on increasing brand awareness and driving engagement.
Brand Auditing:
Ensure the company's brand is safeguarded and consistently applied across all platforms, including digital assets, on-site branding, and physical materials. Work closely with our Graphic Designer to maintain visual and messaging coherence.
Digital & On-Site Branding:
Manage all digital branding efforts and work with teams on-site to ensure consistent use of the company’s brand in physical locations, such as construction site signage and other visuals.
Competitor Analysis:
Continuously monitor and analyse competitors' branding and marketing activities, providing insights and recommendations to ensure our marketing strategy remains competitive and adaptive to industry trends.
Collaboration with HR:
Work closely with the HR team to promote the company’s employer brand, while aligning marketing strategies with recruitment goals, helping to create campaigns that attract the best talent, including Graduates.
Corporate Events & Functions:
Plan and organise corporate events, ensuring all promotional and branding materials are on-message and effectively represent the company.
Cross-Departmental Liaison:
Coordinate with various departments to ensure consistent and effective use of branding across the organization, offering guidance on the application of the company’s visual identity and messaging.
QUALIFICATIONS
· Bachelor’s degree in Marketing, Communications or related field.
SKILLS AND EXPERIENCE:
· 3-5 years experience in marketing with a strong focus on social media management, branding and digital content strategy.
· Prior experience in the construction sector is beneficial but not mandatory.
· Proven ability to manage social media campaigns and protect brand integrity across multiple platforms.
· Strong understanding of competitor analysis and market research techniques.
· Strong project management skills with the ability to handle multiple projects and cross functional collaboration.
· Brand protection and digital asset management.
· Collaboration with graphic design and creative teams.
· Event planning and execution.
· Experience with Adobe Creative Suite / Canva / Word Press, or photography is a bonus.
Job Type: Full-time
Pay: €50,000.00-€60,000.00 per year
Benefits:

• Bike to work scheme
• Company events
• Company pension
• Employee assistance program
• On-site parking

Schedule:

• Monday to Friday

Work authorisation:

• Ireland (required)

Work Location: In person
Reference ID: MKT Co-Ord