Marketing & Events Executive

About T-Pro:

T-Pro is a world-leading provider of AI and Speech technology in Healthcare. Our mission is to reduce the administrative burden on healthcare professionals by automating documentation tasks, allowing them to focus on patient care. We serve over 1,000 healthcare organisations globally, including the UK, Ireland, Southeast Asia, and Australia. For more information, visit info.tpro.io.

Role Overview:

We are looking for a Marketing & Events Executive who will be responsible for managing customer content creation and driving successful event marketing strategies. In this role, you will create compelling customer-focused content, manage both third-party and T-Pro events, and support partner marketing initiatives. You will also contribute to the development of customer case studies and video testimonials, working closely with the customer success team to support the customer journey post-launch, promoting T-Pro's offerings and enhancing customer engagement.


The role reports directly to the Head of Marketing and requires a driven individual who thrives in a fast-paced environment. The ideal candidate is comfortable working across different time zones with a diverse team and is adaptable to shifting priorities to meet tight deadlines.


The ideal candidate has strong content creation skills, experience coordinating events, and is adept at leveraging marketing efforts to support sales and customer retention. Hub Spot proficiency is essential, along with the ability to collaborate effectively with cross-functional teams


Start Date: From 7th of January 2025

Key Responsibilities:

Content Generation & Marketing:

• Produce and manage events & customer marketing content such as blogs, press releases, case studies, and testimonials that highlight T-Pro's impact.
• Collaborate with internal stakeholders to create customer-led content that aligns with sales and marketing strategies.
• Contribute to targeted email marketing campaigns for different regions and product solutions, enhancing lead generation and customer engagement.
• Develop and manage resources to support upselling and customer marketing initiatives, working closely with the customer success team to support the customer journey beyond the launch phase.

Event Management:

• Third-Party Events: Support and collaborate on global third-party events, including trade shows and conferences. Work closely with the sales team to enhance pre- and post-event efforts, ensuring maximum return on investment (ROI).
• T-Pro External Events: Strategically plan and organise external events such as webinars, user forums, and networking events to support sales and customer engagement initiatives.
• Partner Marketing Events: Support partner marketing efforts through joint events and collaborative opportunities with T-Pro's global partners.

Customer Marketing:

• Manage the creation and coordination of case studies and testimonial videos to showcase T-Pro's solutions and customer success stories.
• Collaborate with the customer success team to develop promotional content aimed at enhancing customer support and driving upselling opportunities.

Hub Spot & Marketing Automation:

• Use Hub Spot to track and optimise event performance and customer activities, improving the CRM database.
• Contribute to marketing automation efforts to streamline customer journeys and increase engagement across the funnel.

Requirements:

• 3+ years of experience in Marketing, Communications, or a related field, with a focus on content creation and event coordination.
• Proven experience in managing content-led marketing campaigns and developing customer-focused materials.
• Strong experience in event management, including both third-party and internal events.
• Proficiency in Hub Spot and marketing automation tools.
• Background in customer marketing and support, with a strategic understanding of soft upselling techniques.
• Strong collaboration and communication skills, with experience working cross-functionally.

Who You Are:

• A skilled content creator with experience in developing high-quality marketing materials, such as case studies and press releases.
• An experienced event coordinator who can strategically plan, organise, and track events to ensure maximum ROI.
• Proficient in Hub Spot and comfortable using marketing automation tools to track customer activities and optimise campaigns.
• A collaborative team player with strong communication skills, capable of working effectively with sales, marketing, and customer success teams.

Interview Process Overview:

• First Round - Interview & Assignment Given
• Second Round - Review Assignment
• Final Decision - Confirmation of Application Outcome

Benefits:

• Competitive salary depending on experience
• Personal bonus (5%)
• Company bonus (5%)
• 24 days annual leave + company leave days
• Personal education/CPD budget
• Laptop and IT equipment (Mac or PC)