Ireland Job Openings
Wriggle Learning Limited
Marketing Executive
Dublin
FULL TIME
October 9, 2024
Marketing Executive, Wriggle Learning Limited
At Wriggle, we believe that technology is the key to transforming education. Our mission is to equip learners with cutting-edge technology while providing a comprehensive suite of supports and expert guidance to ensure the seamless digital transformation of schools and colleges across Ireland.
Since our journey began in 2012 with the introduction of the innovative digital schoolbag concept, Wriggle has grown exponentially. Over the past decade, we have become Ireland's No. 1 provider of educational technology solutions, with a team of more than 50 dedicated professionals and a proven track record of deploying over 75,000 devices annually to schools and colleges nationwide.
Our core values—Community, Inclusion, Empowerment, Trust, and Sustainability—are integral to everything we do. We have cultivated a thriving digital learning community across Ireland, united by the shared goal of empowering every learner with the tools and skills they need to thrive in today’s rapidly evolving educational landscape.
We are proud to be the only certified education partner in Ireland for Apple, Microsoft, and Google. As the largest Apple and Google Education partner in Ireland, a Microsoft Gold Partner, and an Acer Gold Education Partner, Wriggle stands at the forefront of educational technology solutions in the country.
Our culture is a blend of the innovative spirit of a start-up with the perks of being part of our parent company, Typetec. At Wriggle, our people are the foundation of our success, and we provide a competitive package that includes employee product discounts, professional development opportunities, wellness initiatives, and a strong focus on maintaining a healthy work-life balance. As part of our dynamic team, you’ll have the opportunity to shape industry-changing products and services, grow your career, and enjoy the journey along the way.
Duties and responsibilities
Education & Experience:
Benefits:
At Wriggle, we believe that technology is the key to transforming education. Our mission is to equip learners with cutting-edge technology while providing a comprehensive suite of supports and expert guidance to ensure the seamless digital transformation of schools and colleges across Ireland.
Since our journey began in 2012 with the introduction of the innovative digital schoolbag concept, Wriggle has grown exponentially. Over the past decade, we have become Ireland's No. 1 provider of educational technology solutions, with a team of more than 50 dedicated professionals and a proven track record of deploying over 75,000 devices annually to schools and colleges nationwide.
Our core values—Community, Inclusion, Empowerment, Trust, and Sustainability—are integral to everything we do. We have cultivated a thriving digital learning community across Ireland, united by the shared goal of empowering every learner with the tools and skills they need to thrive in today’s rapidly evolving educational landscape.
We are proud to be the only certified education partner in Ireland for Apple, Microsoft, and Google. As the largest Apple and Google Education partner in Ireland, a Microsoft Gold Partner, and an Acer Gold Education Partner, Wriggle stands at the forefront of educational technology solutions in the country.
Our culture is a blend of the innovative spirit of a start-up with the perks of being part of our parent company, Typetec. At Wriggle, our people are the foundation of our success, and we provide a competitive package that includes employee product discounts, professional development opportunities, wellness initiatives, and a strong focus on maintaining a healthy work-life balance. As part of our dynamic team, you’ll have the opportunity to shape industry-changing products and services, grow your career, and enjoy the journey along the way.
Duties and responsibilities
- Plan and execute robust campaigns, driving lead generation across marketing channels.
- Content Creation & Management: Create high-quality, engaging content across multiple formats (social media, email marketing, blog posts) and manage the content calendar to boost brand awareness and educate audiences.
- Campaign Execution: Support the setup and execution of company-wide marketing campaigns, ensuring alignment with overall business strategy.
- Email Marketing: Create and manage email marketing campaigns, writing compelling emails and newsletters, and developing lead nurturing workflows (e.g., via Mailchimp).
- Performance Tracking & Reporting: Develop and track KPIs for campaigns, including engagement, lead generation, and conversions. Analyse insights, demographics, and success metrics, and adapt strategies accordingly.
- Collaboration: Work closely with the marketing team to coordinate ad campaigns with broader business goals.
- Social Media Management: Apply best practices across social media channels (Facebook, Twitter, Linked In, Instagram, Tik Tok) and manage e Commerce and retailer platforms.
- Event Participation & Collateral Management: Attend industry events, manage marketing collateral, and ensure updates are distributed effectively.
- Supplier Liaison: Liaise with suppliers to meet print deadlines and ensure timely delivery of materials.
- Website & Content Updates: Regularly update company websites with fresh content, ensuring consistency with brand values and mission.
- Creative Innovation: Propose new ideas and creative concepts to keep campaigns fresh and effective.
Education & Experience:
- A degree in Marketing or a related field.
- Minimum 2 years of experience in a fast-paced Marketing role or similar environment.
- Proven ability to create compelling content, with a focus on email marketing and email writing.
- Expertise in social media advertising platforms.
- Experience with Google Ads, Dynamics (or similar CRM systems), and social media management tools (e.g., Hootsuite).
- Familiarity with Word Press or other website management tools is a plus.
- Understanding of an omni-channel approach to digital marketing is desirable.
- Communication & Critical Thinking:
- Excellent communication skills, with the ability to present recommendations to stakeholders at all levels.
- Strong critical thinking, problem-solving, and attention to detail.
- Self-Motivation:
- Self-motivated with a demonstrated ability to take initiative.
Benefits:
- Company events
- Employee discount
- On-site parking
- Wellness program
- Work from home
- Monday to Friday
- Marketing: 2 years (required)
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