Purpose of the Role
Baker Tilly are looking for an experienced and dynamic Marketing Executive to support and take a leading role in the development and delivery of Marketing plans in Ireland (Cork and Dublin offices but marketing reach would be whole of Ro I).
The ideal candidate will have come from a large, multi-office firm, (a strong advantage if this is a professional service firm) and be of a confident, energetic and ambitious nature to work with the Regional Marketing Head and Partners to develop, drive and implement regional and national marketing activities in a hands-on way. This includes a significant amount of Marketing activities, events management (in person and virtual / hybrid), content creation, BD support, research and analysis, data management and digital marketing campaigns.
Main responsibilities

• Working with the Regional Marketing Head to support with all aspects of marketing, events, digital, PR and BD activities.
• Managing, building and maintaining the data for the Irish client and contact database
• Build and maintain good and communicative relationships with all stakeholders.
• Forge close working relationships with the other members of the Marketing team in the UK to ensure a consistent approach.
• Supporting with the NFP and Education sector nationally.
• Must be willing and able to travel to all Irish offices regularly.

Marketing Events

• To work with the Regional Marketing Head and partners to agree and plan both online and offline events, their purpose, target audience and budgets.
• To organise events from concept to close utilising other team members’ expertise to support you where necessary.
• To set up / break down and attend functions as required and undertake follow up work.
• Ensuring ROI is maximised on all events and marketing activities.

Direct and Digital Marketing

• Support with:
  • Support with management of Baker Tilly Irelands Website: including keeping content up to date and relevant, plus supporting with google analytics
  • Support with Social Media Copywriting: Create and write compelling, on-brand social media content, tailored to different platforms to engage our audience and grow our social media presence.
  • Manage and maintain Ireland Data including inputting data, cleansing and analysis.
  • Sending out digital campaigns in line with sector and regional strategies.
  • Monitoring ROI and lead generation follow up.

Business Development and sector related prospect targeting

• Support with personalised targeting campaigns when necessary.
• Report on marketing activity undertaken and leads generated.
• Conduct research and analysis regularly
• Support stakeholders with the creation and writing of Power Point presentations when required.
• Support with the management of relationships with various associations and organisations, such as sponsorships, PR contracts and membership organisation relationships.

Qualifications and Skills

• Must have strong marketing experience
• Must have hands on knowledge and experience of social media and digital campaigns creation.
• Must have experience of content creation, in particular social media posts and website copy, therefore must also have a strong command of the written word (i.e. excellent spelling and grammar).
• Must have experience of data management
• Experience in assisting the development, delivery and ROI of marketing campaigns.
• Must have a high level of attention to detail and accuracy.
• Must have a confident and outgoing personality with the natural ability therefore to build strong relationships with people across all levels and provide proactive input into marketing strategy.
• Must have a proactive, and ‘hands on’ approach.
• Able to work at significant pace, manage your own time and conflicting priorities whilst consistently delivering high quality work to often tight deadlines.
• Is a good communicator, takes the initiative, is hard working with a positive attitude.
• Must be an extremely competent user of MS Word, Excel, Power Point and Outlook.
• Highly advantageous but not essential to have Adobe In Design experience and a flare for creativity.
• Highly advantageous to have experience of working in a professional service environment.

What we can offer you

• Genuine Work Life balance
• Competitive salary package
• Employee Recognition awards
• Accredited Investor in People
• New and improved programme for Succession planning and supportive management structure to help you realise your potential
• And more!