• Driving a consistent, dynamic, global narrative and helping to prioritize what we want to be known for over a 10-year timeframe;
• Serving as a trusted advisor to the business;
• Engaging and inspiring our people;
• Anticipating and mitigating risks;
• Leading our government relations and public policy agenda to sell and help sell; and
• Being a trusted partner across customer audiences to highlight the importance of moderation and responsible drinking

• The Corporate Relations strategy requires the corporate communications team to effectively enhance our brand and protect our reputation in this connected, digital world.
• The external environment and operating context have changed significantly – faster trends, greater social awareness and scrutiny, increased expectations of transparency and the role of business in society, are now core to the execution of our corporate brand and reputation strategy.
• As the customer environment becomes more demanding and connected, our ability to earn trust and respect starts with our key partners (employees, media, NGOs and the local community) and is wholly reliant on our ability to deliver an integrated strategy for authentic engagement and communications, both inside and outside the company.
• The Diageo North America business itself has experienced substantial growth and considerable change in recent years - from responding to an evolving post-Covid consumer environment, to structure and leadership evolution, to ways of working and performance shifts.
• With a clear strategy for sustained growth, extraordinary effective communications and impactful storytelling play a critical role in enabling Diageo North America to evolve at pace and foster an agile, high-performance culture.
• The role collaborates effectively cross-functionally and across geographies, with a need to establish high performing relationships throughout the business.

• The Corporate Communications Manager is a key member of the Corporate Communications team, driving the day-to-day corporate communications, proactive PR, social media and press office activities, and supporting communications for Diageo North America’s supply function.
• Will represent the Corporate Communications function with external and internal customers – professionalism and confidence when dealing with the partners is a crucial requirement of the role.
• Will be required to provide communications and engagement counsel to non-Corporate Relations professionals within the business on specific pieces of work, as appropriate.
• Will be required to use media relations skills and demonstrate strong judgment as it relates to media engagement. This includes leading timely media inquiries and communications tactics at the national and local level.
• Will be required to handle rapid and reactive response tactics, as well as support crisis management activities related to specific media or broader market issues.
• Will be required to lead on creation and execution of specific corporate stories and PR building activities.
• Will be required to support management of external agencies on specific projects and initiatives, as appropriate.
• Will be required to lead on content creation for Diageo North America’s Corporate Communications agenda, and Supply organization, for internal and external partners, including employees, agencies, members of the media, and government officials.
• Required to efficiently and effectively activate content through a paid, earned and owned channel mix.

• The Corporate Communications Manager will be responsible for delivering key components of the Corporate Communications strategy and world class media relations. Top accountabilities include:
• Manage the Diageo North America press office. Act as the first port of call for incoming press queries, conduct due diligence necessary to determine action, and keep networked into the business to ensure timely response; build and maintain relationships with key journalists and media outlets; manage distribution of content to beverage and marketing trade media.
• Coordination with Marketing on brand communications to ensure compliance with the Diageo Marketing Code, reputational risk mitigation, and preservation of corporate and brand equity. Develop and amplify strategic marketing stories with trade media as appropriate.
• Run social media accounts and content development on Diageo-owned channels. To include M&E support – versed in use of analytics across key digital platforms, using measurement and analytics to monitor activity and impact.
• Maintain, with the team, infrastructure documents – with a specific focus on a 12 month, proactive, story telling and campaign calendar, clear M&E input and output materials and bring external best practice case studies to the fore.
• Works in partnership with team to support the successful delivery of specific media and partner events, and key employee engagement activities.
• Media monitoring and reporting aimed at bringing together key coverage and assessing media cycles, in partnership with agency resources.
• Lead on content and materials creation for Diageo North America’s supply organization.
• Develop and implement best in class communications – in support of the team’s role in building and preserving Diageo’s reputation and telling our Diageo North America society, brand, and business stories externally and internally.

• Bachelor’s degree or equivalent experience: communications, journalism or public relations degree preferred.
• Minimum of 3-5 years’ experience in communications with a strong background in corporate storytelling, media relations, digital platforms, and creative, visually engaging, content creation.
• Experience with a communications agency or in-house within a consumer brand or CPG industry preferred.
• Strong, current understanding of the media and communications environment and a network of relationships, with the validated ability and desire to build and nurture more.
• Strong organizational skills, excellent writing and interpersonal skills.
• Exceptional attention to detail.
• Possesses social media capabilities, experience and knowledge.
• The individual will have significant experience with digital collaboration and a track record of effective delivery and completing proactive stories that drive business.
• Has the ability to work with leaders and colleagues at all levels and across functions.
• Outstanding relationship skills, to create and sustain a network of relationships across the business, including with global colleagues outside of North America.
• Ability to interact with media, agency teams and senior leadership with credibility and quality.
• Must be a self-starter, able to take on a task with little direction and complete it successfully.
• Strong drive, delivery and determination and ability to be resourceful and agile in a fast-paced high performing environment.
• Has good commercial awareness and preferred experience of working in a highly commercial environment.
• Innovative thinker, good idea generation and problem-solving skills.
• Ability to flex and handle multiple projects across a given week and readily reprioritize is required for effective delivery.
• The ability to flex across internal and external communications and engagement is critical.

• Inability to think/act strategically, creatively and proactively.
• Inability to work collaboratively and cross-functionally.
• Requirement for extensive direction, lack of resourcefulness, or cannot work independently on elements of projects.
• Lack of initiative, sense of urgency or inability to keep to deadlines.
• Inability to think a project through to completion, anticipating barriers and pitfalls, and formulating solutions to overcome these for success.
• Lack of interest and understanding of current affairs, news and media.
• Lack of understanding (and/or engagement with) of media, social media and digital landscape.
• Lack of experience in directly handling media and/or operating with content in a digital channel environment.
• Inability to see the bigger picture and understand business goals, or desire to achieve a deep understanding of the business and industry.
• Poor judgment and/inability to take decisions.
• Lack of resilience or self-awareness.
• Inflexible to out of hours working as required.
• Discomfort working in ambiguity.

Regular 3WTC 2024-09-17 $103500 $172500