• Campaign Management: Design, implement, and evaluate shopper marketing campaigns, including in-store promotions, digital activations, and point-of-sale materials.
• Consumer Insights: Use shopper insights and data analytics to identify trends, understand shopper behavior, and inform programming strategies.
• Budget Management: Lead all aspects of budget allocation for shopper marketing programs, and ensuring efficient use of resources.
• Creative Development: Collaborate with agencies and vendors to develop compelling marketing materials and content that resonate with target audiences and drive engagement.
• Performance Tracking: Monitor and analyze the effectiveness of shopper marketing programs, providing regular reports and recommendations for optimization.
• Market Trends: Stay updated on industry trends, competitor activities, and emerging technologies to keep our shopper marketing strategies ahead of the curve.

• 5+ years of experience in shopper marketing, trade marketing, or a related field, preferably within the spirits or CPG industry.
• Bachelor’s degree in Marketing, Business, or a related field
• Proven track record of successful shopper marketing campaigns and critical initiatives.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal teams and external partners.
• Creative problem solver with a keen eye for detail and a passion for delivering innovative marketing solutions.
• Proficiency in Microsoft Office Suite (Excel, Power Point, Word) and familiarity with marketing analytics tools.

Regular 3WTC 2024-09-16 $110400 $184000