Associate Product Specialist, Product Management - Launch Program 2025 - Rome, Italy Associate Product Specialist, Product Management Launch Program 2025

Who is Mastercard?
Mastercard is a global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Marketing Services (MS) Product is part of the Services business unit in Mastercard. We provide scalable, productized marketing solutions to our customers supporting them in acquiring new clients and increasing the engagement with existing ones by leveraging a unique blend of global marketing expertise, data, analytics and technology, network of preferred partners and Mastercard brand assets. The MS Product team is designing solutions to provide end to end marketing services: segmentation, media strategy, campaign design, content development, campaign execution, measurement, and constant optimization. We are also a strategic force multiplier, helping accelerate adoption of new Mastercard products and services, while driving incremental growth in our core business

Make an impact as an Associate Product Specialist
As an Associate Product Specialist, you will have the chance to learn how to develop business cases for new product opportunities, develop scalable customer-centric products, and see those projects through to go-to-market. When joining one of our highly collaborative product teams, you will have the opportunity to build and manage great products. We are looking for passionate and talented professionals, who share our vision for developing scalable customer-centric products with agility and excellence.
In this role, you will also participate in the Mastercard Launch program, an 18-month program aimed at early career talent, to help you develop skills and gain cross-functional work experience. Launch participants will be assigned to a business unit where you will learn, develop new skills, and gain valuable on the job experience.

This position will be responsible for supporting the go to market of scalable Marketing Services solutions to Mastercard customers in the European region. This means supporting in the development of framework and new approaches to innovate marketing campaigns across each phase of the lifecycle and work with local teams to embed new solutions and technologies into marketing campaigns managed for our clients.

As an Associate Product Specialist, you may:

• Manage and own tasks across the product lifecycle
• Assist in establishing and monitoring progress against key milestones in the development and implementation process
• Work with various product lines and technologies
• Provide competitive landscape, trends, consumer insights, research and end-to-end program analytics
• Contribute to inspiring product visions, derived from market and customer needs, and evolving technology trends
• Identify and measure product and business metrics to increase adoption and understand customers’ ongoing needs
• Conduct iterative experiments to identify and prioritize key features for inclusion with product releases and product roadmap
• Develop presentations to be used in sales/partnership meetings
• Define product pricing strategies
• Speak with customers (existing or prospective) to fully understand how Mastercard product will impact their systems and business models
• Project management of strategic initiatives
• Apply Digital Marketing skills and knowledge in the proposed solutions

o Tracking of business and market trends to be identify new marketing technologies and trends that can inspire new projects or solutions

Projects other Associate Product Specialist Launchers have worked on:

• Samantha developed a competitive analysis of a business intelligence product to understand market offerings and how Mastercard’s product compared. Her analysis helped the team identify which features to accelerate on their roadmap.
• William developed a model framework to define bundled pricing deals combining our Identity Solutions capabilities. His model was leveraged to launch a new pricing bundle with resellers and streamline the sales lifecycle for future deals.
• Maria worked with stakeholders and customers to understand the analytics needed for our application, then developed the roadmap for incorporating a 3rd-party data analytics tool into the app experience.

All About You

• Currently enrolled pursuing bachelor’s/ master's degree graduating in Fall 2024 or Summer 2025
• Strong oral and written communication skills - (English, Italian, another language as a plus)
• Proficient with Microsoft Office Suite (e.g., Excel, PPT)
• Passion about digital marketing, advertising, omnichannel marketing strategies
• Interest into new technologies and innovation
• Internship in the marketing filed or university projects focused on digital marketing
• Analytical mindset to foster innovation and inspire new ideas
• High energy level; flexible, adaptive and strong collaborator
• Well planned, organized & structured to manage time & work effectively

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.