What's your new role about?

As our new Head of CRM and Subscriptions, you’ll have the opportunity to:

• Develop and implement comprehensive marketing strategies and flawless execution to increase revenues through customer acquisition, obsessive retention and conversion rate optimization.
• Oversee CRM, media and retail initiatives, including customer segmentation, targeted campaigns and engagement strategies to enhance customer lifetime value.
• Lead the CRM team in planning and executing multi-channel marketing campaigns.
• Analyse market trends, consumer behaviour, and competitive landscape to inform strategic decisions and optimize marketing efforts.
• Partner with Finance and Strategy to build accurate forecasts, Business Cases and establish ideal products pricing.
• Collaborate with Product, Rights, Brand, Content and Customer service teams to ensure seamless customer journeys.
• Manage and allocate resources effectively, and track performance against key metrics and KPIs.
• Foster a data-driven culture within the team, utilizing analytics and insights to refine strategies and achieve business goals.
• Build and maintain strong relationships with external partners, agencies, and stakeholders to maximize marketing impact.

You’ll have:

• Proven experience in a key marketing roles, preferably within the telco, OTT, ecommerce, entertainment or media industries.
• Strong expertise in CRM strategy, product marketing, customer experience and digital media , with a track record of driving business growth and monetization.
• Exceptional leadership and team management skills, with the ability to inspire and motivate a high-performing team.
• Deep understanding of the Italian market, including consumer behaviour, media landscape, and competitive dynamics.
• Excellent analytical skills, with the ability to translate data into actionable insights and strategic recommendations.
• Strong communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Fluent language skills in Italian and English, both written and spoken.
• Strategic thinking with strong pragmatism and a hands-on approach.
• Analytical mindset combined commercial acumen, with a passion for sports and entertainment.
• Proven track record of success working in complex and highly matrixed corporate business environments
• Results-oriented approach, with a focus on delivering measurable outcomes.
• Adaptable and resilient mindset, comfortable in a fast-paced, dynamic environment.
• Collaborative team player mentality with strong cross-functional abilities.

Here's a little more about us…