Country

Italy

Description

Four Corners is the business line of AHCG, specialized in recruiting high profile professionals in the Fashion, Luxury and Lifestyle market. On behalf of a Beverage Company, we are now looking for a:


International Brand Activation Manager


He/she will be responsible of ensure the growth of the dedicated Brand in Global Export (domestic and GTR), through the implementation of marketing and trade marketing strategies, guidelines, and programs ("toolkit") usable by distributors across the various countries and ensuring the implementation of regional strategy as well as consumer & customer centered plans agreed with them. Ensure optimal spending of the A&P of each country in line with the objectives aligned with the Vice President of Global Export and Global Export Marketing Delivery Manager, the corporate mission and image, development strategies, Company policies and plans.
The role will report directly to Global Export Marketing Delivery Manager.


Main Responsibilities:

• Ensure the necessary tools for the international implementation of a brand development strategy based on the sell-out pull for all the dedicated brands of the Company portfolio, through:

Development of Global Brand Plans, DPSM (distribution, pricing, shelfing and merchandising) guidelines, Special Occasion Concept (incl. Gifting/VAPs), POS offer, Off-trade and On-trade Activation Platforms/Brand Toolkits and Mechanics. Support of Local Brand Plans.


Development of collaborative relationships with the Area Managers of the Export and GTR area and with the Marketing teams at the distributors, to understand the needs of each of the stakeholders and develop tools that allow them to achieve their objectives, simultaneously with the construction and growth of the sell-out pull model.


Close collaboration with the main markets aimed at sharing, synergy and efficiency of marketing tools and best practices.


Proactive and timely sharing with the Global Export Marketing Delivery Manager brand dynamics in the Export Area and the related needs and opportunities.


Timely and integrated creation of marketing and trade marketing tools, the result of the triangulation between the needs and objectives of the brands in the various countries, the tools developed by the main markets and the development policies agreed with Area Managers and distributors.


The main objectives of the toolkit will be:


The efficiency achieved by the synergies between the various countries, leading to cost efficiencies/positive ROI.


Ease of implementation by distributors.


The homogeneity and consistency of brand strategy and brand visual identity between countries.


The degree of alignment with the Global Brand Strategy of the brands in the portfolio, with the commercial policies of the Company and with those of the partner distributors.


Development of all the elements necessary for the implementation of the tools in the countries of the Export Area (e.g., product codes, business cases).


Support Export Area Managers and Global Export Marketing Delivery Manager, in the preparation and execution of the most important presentations to distributors as well as internal stakeholders.


Organization and project management on the main trade fairs of the Export Area, in collaboration with local agencies and distributors.


Development and adoption by distributors of a template for Quarterly Business Reviews and Annual Budget Plans.


Support evaluation of potential NPD launches and M&A in compliance with the guidelines received, the budget, procedures, policies, corporate marketing plans and strategic Brand guidance from CEO/President.

• Ensure collaboration:

To the Vice President Global Export, Global Export Marketing Delivery Manager & Export Area Managers, through:


the analysis of the main points emerged from the QBR of the various countries and brands distributed.


participation in events of a commercial nature alongside the sales structure, in particular if organized by customers and / or strategic distributors.


Monitoring of business opportunities: analysis of IWSR data aimed at identifying the most interesting value pools for the development of the brands of the Company portfolio and the brands with which to establish distribution relationships across Global Export and GTR region.


Support to the development of distributors' marketing and trade marketing plans in the reference area.


Monitoring the execution of marketing and trade marketing plans by distributors/GTR Customers.

• Ensure, with the support of the Export Area Managers and Global Export Marketing Delivery Manager:

Execution and monitoring of the QBRs of the main countries, reporting to the Global Export Marketing Delivery Manager on the main points that emerged.


Execution of the marketing plans agreed by the distributors, in full compliance with the procedures and reporting agreed with the Company and in full compliance with the A&P budget and its allocation consistent with the marketing plans approved by the distributors.


Creation of Marketing, Trade Marketing Quarterly Share & Reapply reports for External and Internal usage / inspiration.


Collaborate with distributors and advocacy teams in the organization of events aimed at:

• strategic customers, agreeing on the program of the evenings and carrying out the necessary inspections at the chosen location, as well as making the presentation of the company during the event.
• bartender, defining location, target and type of event (training session, seminar, tasting, guest shift).

Requirements

• C1 knowledge of English.
• Master’s Degree.
• Experience of at least 5 years in the marketing area.
• Previous international work experience and or in the Commercial and or Brand Management and or Trade Marketing area is appreciated.
• Willingneness to travel up to 50% of the time.
• Relational skills.
• Ability to work under pressure.

Location: Milan.


Aegis guarantees equal opportunities (L. 903/77) - Aegis Srl, AUT. MIN. Prot. 26543 D. Lgs 276/03.