Italy Job Openings
Boston Scientific Corporation
Omnichannel Marketing Intern - Milan
September 16, 2024
- Familiarize and get autonomous in the management of omnichannel tools and customer management database
- Gain experience in the strategic marketing analysis focusing on segmentation, channel mix and impact/ROI measurement
- Support and build digital campaigns consistently to the franchise plan and priorities.
- Learn how to work in a complex, cross-functional, global fast-paced commercial environment at EMEA level.
- Support in the planning and development of tactics such as e-detailing, Marketing Cloud Campaigns, Webinars, and events and facilitating the data gathering and the follow-up activities.
- Support on the customer journey definition for a particular franchise/ product based on customer segmentation and profiles.
- Support KPIs definition and measure campaign impact to inform future customer journeys: reporting/analysis with a structured and data-driven approach feeding learnings and insights generation; identify channel and market benchmarks.
- Leverage data collection and market research programs to improve the customer knowledge, by supporting a customer centric approach.
- Collaborate with Product Marketing, Marketing Communications, Digital and Medical Education teams to support the execution of integrated campaigns/activities (internal and external).
- Support the development of an omnichannel strategic mindset within extended RM Marketing team (European HQ + Country Marketing) and support on the divisional engagement with the Centre of Excellence and Sales Cloud teams.
- Support in the budget management of the franchise.
- Graduate with a Bachelor’s degree or higher in Marketing, Business or other related field
- Fluency in English (B2 or higher)
- Advanced Excel skills
- Analytical thinking
- Good marketing communication and relationship-making abilities skills
- High independency, organizational skills to be able to manage and execute projects
- Flexible to work with new technology and have a willingness to learn and develop within the omnichannel and marketing settings
- Sales Cloud familiarity would be considered a plus.
- 6-month paid internship (with the possibility to renew it for 6 more months)
- Working in an international environment
- Attractive benefits package
- Inspirational colleagues & culture
- A team-oriented company culture
- Possibility to make an impact
- Fast Growing and innovative environment
- Skills improvement
Job Segment: Communications, Marketing Communications, Product Marketing, Market Research, Intern, Marketing, Entry Level
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