Italy Job Openings
QVC
SEO Specialist
Brugherio
FULL TIME
November 8, 2024
In this role you will support our strategy by planning,su executing and controlling campaigns in assigned performance marketing channels (Channels: Search & Shopping, Affiliate & Paid Social, Retargeting, SEO).
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Develop a detailed weekly & monthly plan on Sales, New Names and Incremental Ebit derived from SEO and Performance Marketing Channels that is in-line with the in market Customer Plan as well as in market Digital Sales Plan.
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Set up the needed actions for site optimization and the needed campaigns in assigned performance marketing channels – apply identified market as well as QI best practices doing so.
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Evaluate weekly monthly results vs. plan and find actions together with Performance Marketing Manager.
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Develop and Present out new business opportunities in addition to pre-defined budgets.
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Establish relationships with main partners of the assigned performance marketing channel.
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Develop business plans based on current results and open opportunities, execute test scenarios together with these partners.
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Scout new potential activities for SEO optimization and partners within assigned channel.
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At least 3 years of experience in Performance Marketing/SEO activities.
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Experience in driving profitable sales and customer development.
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Knowledge of SEO tools (e.g. Google Search Console, Screaming Frog, Semrush, Siteimprove) and Performance Marketing Tools (e.g. Google and/or Adobe Analytics use, Implementation or testing of Pixels, Tealium or Tag Manager).
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Experience setting up on site and off site SEO optimizations and setting up campaigns in assigned performance marketing channel, e.g. Search & Shopping (Google and Bing Platforms) or Paid Social (Facebook/Instagram/Tik Tok).
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Experience setting up on site and off site SEO optimizations and technical knowledge of SEO such as managing the robots.txt file, the XML sitemap, 301 redirects, canonical URL structures.
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Knowledge of content trends and content marketing strategies.
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Experience working on different levels up to executive level and to work in an international environment with teams in different markets.
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Experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders.
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Intermediate English proficiency.
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Precision and accuracy.
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Analytical and data driven approach.
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Ability to work in a dynamic environment.
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Very good organizational skills.
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Teamwork.
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