Disney Experiences

Director, Softlines, Brand Commercialization

October 19, 2024

  • Develop and implement business strategies for Softline categories (Fashion, Home) in Japan market, in line with business priorities of Japan Brand Commercialization.
  • Define and develop new business opportunities and strategic licensing partners in the responsible categories to grow the business.
  • Collaborate with APAC business leaders and implement global/APAC initiatives into Japan market, as well as driving the cross-border strategy across APAC.
  • Achieve AOP revenue target and sales objectives, with driving long-term strategic plan.
  • Work closely with key licensees to set future strategies for the business growth including contract negotiation, product development, sales management, marketing & promotion, etc.
  • Analyse responsible categories to develop strategies and tactics for the business growth.
  • Proactively support licensees’ marketing & promotion initiatives for Disney licensed products, working closely with marketing team, to engage Disney guests across channels and trades.
  • Understand consumer insights to improve franchise presence and drive merchandises with licensee plans and consumer engagement.
  • Work closely with other LOBs (Line of Business) and global/APAC stake holders to deliver common strategic goals and objectives as well as maximize synergy effect of Disney properties.
  • Explore new and white spaces to figure out business and organizational opportunities, don’t hesitate challenges.
  • Manage licensees to provide accurate sales forecasts and revenue accruals.
  • Work closely with Product Design & APAC Creative teams to develop best-in-class creative products.
  • Pursue operational excellence and improve the process focusing on STOP, START, CONTINUE approaches.
  • Motivate teams through establishment of clear and challenging strategies and objectives.
  • Engage team members to navigate them into the goals and objectives.
  • Assess team members’ performance and coach them effectively to develop them as future leaders.
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