Uber

Head of Merchant Growth and Partnership Marketing, Uber Eats Japan

October 7, 2024

#Greatmindsdontthinkalike Thank you for your interest in a job opportunity at Uber Japan! We take pride in our diversity and working environment that sees you as more than just a person that can do the job, but an outstanding individual that can level up our organization with a perspective only you can offer. Uber provides an equal opportunity to encourage all employees to share their thoughts.

About The Team: Since launching the service in Japan in Sep. 2016, Uber Eats has become deeply rooted in the local food culture, both shaping and celebrating it, and helping small and large businesses connect with customers. We have seen incredible customer love and acceptance over the past seven years of Uber Eats in Japan. We started in Tokyo and now our service is nationwide in all 47 prefectures. 2024 brings a new chapter of the Delivery story, our vision is to 'deliver anything, to anyone, at anytime' and our goal is to make Uber a daily essential in people's life.

About the Role

This role will lead a team that is responsible for our B2B marketing strategy with an ultimate goal of increasing inbound leads to drive restaurant acquisition. To do this the candidate will need to develop a strategy to increase top of funnel leads as well as improving conversion rates at all stages of the funnel. This will involve improving our communication strategies to merchants, improving awareness and saliency of Uber for Merchants, and creating a strong value proposition to empower our Sales teams to convert. Aswell as the B2B marketing function, this role will lead Enterprise Growth through driving adoption, spend and quality of offers through creation of robust long term, strategic growth plans for our key Enterprise brands.

Your Impact in Role:
  • Lead the B2B marketing strategy creation and GTM plan
  • Work XFN with teams to drive growth of existing merchants through design and execution of Merchant growth plans and adoption of new merchants to Uber Eats
  • Review performance of strategy and execution against OKRs and goals.
The Experience You'll Bring:
  • Experience in improving end to end acquisition funnel in a B2B environment
  • Strong experience managing people
  • Has experience in media buying, planning both in brand and performance marketing
  • Has experience in customer facing roles, devising growth strategies and plans
Preferred Qualifications :
  • B2B Marketing experience, with particular focus on lead generation, and funnel conversion improvement
  • Experience buying and media planning
  • F2F customer experience with a history of achieving growth through marketing strategies
  • Event planning
  • Comms creation and execution
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