Kuwait Job Openings
KDD
Brand Manager
Al Farwānīyah
FULL TIME
October 16, 2024
- Develop brand communication which effectively reflects the brand objectives in order to build brand equity.
- Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.
- Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health.
- Review market research to anticipate competition, monitor competitors activities and market trends and translate consumer attitudes into new branding directions.
- Communicate brand strategies to marketing communications, sales, and other department.
- Coordinate and align brand strategy with corporate marketing plan.
- Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.
- Assess and develop brand names to differentiate product.
- Monitoring, planning and coordinating product launch.
- Guide creation of product portfolio.
- Evaluate and analyze program results and present recommendations for changes in brand strategy.
- Manage and launch Brands NPD/ Brand Initiatives in order to introduce new products that meet the consumer needs and create market differentiation.
- Improve and manage internal co-ordination with important departments for timely executions of brand plans and actions.
- Conduct consumer research whenever required based on brand issues and opportunities.
- Regularly analyze all brand trackers in order to identify brand issues and opportunities.
- Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units.
- Create and implement annual brand plans and activities in order to meet the short and long term brand objectives.
Required Qualification:
- Education: MBA in Marketing preferred.
- Work Experience: At least 8 full years of marketing / brand building of FMCG products is mandatory
Required Professional Skills:
- Languages: English & knowledge of Arabic will be an advantage
- Computer : MS office
- Understanding of marketing principles and brand building elements, analytical, influencing & negotiation, Execution, Business orientation
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