• Set the strategic direction and create the overarching propositions strategy for HLISB across relevant products and services to drive sustainable and profitable growth.

• Drive new strategic propositions and IA product delivery in accordance to regulatory standards and market dynamics taking into account political, economic and commercial issues impacting the industry.
• Use insight to acquire deep understanding of the needs and wants of customers and develop motivating headline propositions to demonstrate how HLISB can make life better for the customers.
• Solicit, originate and recommend best investments and/ or venture activities including strategic collaboration and partnership initiatives.
• Incorporate value based and social impact ecosystem into proposition activities including cross-sell potentials.
• Model relevant financial & non-financial cost benefit analysis including P&L forecasting, stress-testing, risk analysis, trending & behavioral analysis.
• Appraise market outlook and recommend best pricing strategy.

• Lead end-to-end proposition designs of performant, experience, robust and maintainable technical architectures across disparate technologies.
• Lead all aspects of the business case creation for each new proposition and gain buy-in from the appropriate forums for approval, funding and change resource.
• Explore, evaluate and recommend digital investment solutions built around customer experience using digital technologies.
• Own the proposition development pipeline including the application of prioritization principles and alignment to the proposition delivery roadmap.
• Identify specific target market and propose ‘out of box’ digital marketing activities.
• Carry budgeted P&L including cost managements.

• Provide Proposition expertise and leadership on key strategic business projects and actively be the voice of the customer within these.
• Take lead in matters with regards to the management of resources, ensuring that management discretion is used in a consistent manner and that the area follows the Group’s policies and procedures including the Partnership Agreement to maximize business performance.
• Observe internal and regulatory compliances including customer complaints and feedbacks.
• Ensure timely updating of relevant performance roadmap including periodic Investment Account reporting matters.
• Organize and conduct periodic internal stakeholders training including public awareness programs.

• Lead the team to maintain and manage the in-life portfolio of propositions to ensure the intended value is being driven.

• Lead periodic performance review and recommend tactical enhancements.
• Recommend functionality enhancements based on customer insights.
• Review and recalibrate process implementations based on market dynamics.

• Continuously guide and motivate team members in overall Proposition and IA product management.
• Ensure adequate training and knowledge transfers across relevant stakeholders are performed.
• Thorough in assessing problems resolutions and able to make difficult decisions.
• Plan and execute staffing succession planning and retention.
• A self-starter, independent, self-organized and able to work under tight deadlines.

• Drive HLISB proposition strategy and implementation for short to long term horizon.
• Build synergy with relevant business units as means for cross-selling and proposition integration.
• Excellent organizational and co-ordination skills, intellectually curious.
• Possess dynamic and positive working attitude towards multi-tasking and proactively seeks out opportunities to advance and implement improvements.

• Minimum degree holder either in finance, investment, accounting, banking or other related specialization. A post graduate tertiary or a professional certification is a plus.

• At least 10 years’ experience in financial industry with Proven track record of leading on proposition strategic development preferably within Financial Service
• Prior exposure in building financial services ecosystem is an added advantage.
• Experience in Islamic Finance is not mandatory but a plus.

• Business expertise with regard to market knowledge on the political, economic, commercial issues that may impact the industry.
• Creative, independent, resourceful and a confidence speaker with flair to orchestrate effective ecosystem journey.
• Strong commercial background and experience of building investment cases that drive optimum business and customer outcomes.
• Strong negotiation skills with ability to manage diverse background team members.
• Good proficiency in MS Word, MS Excel and MS Power Point.
• Strong passion and market knowledge of fintech industry is a plus.